"We started a bidding process among the different tools out there, This process explored 55 criteria in 10 categories, such as publishing, reporting, user experience, customer support, price and more. Sprout Social was the winner."
"We use Tags for every piece of content that we publish within Sprout, from overarching brand pillar tags to post-specific ones."
"At that point in time, we were just using the native apps for everything, It became very inefficient and time consuming to log in and out of everything so many different times."
"Our team frequently shares assets across Dropbox, email and a variety of other file sharing mediums, But the last thing you want to be doing during an event is hunting down and downloading a bunch of different assets to create a post. It’s brilliant to have everything in one place to pull from in the Asset Library."
"We work specifically with the ‘do good’ space, so all our clients are non-profits or social enterprises, Building and engaging communities is a big part of our work. And for most organizations that takes place on social."
"Social is an extension of our brand and we have to replicate our in-store experience across all of our digital touchpoints."
"Social plays a very important role at Brafton, We’re a content marketing agency, so we’re constantly creating tons of assets that live on our clients’ websites. When it comes to social media, there’s no better way to promote these amazing assets."
"I started using approvals through Sprout for them in April 2016, and since then my life has been much easier, We used to have the client manually approve more than 15 posts a day via a spreadsheet."
"I do a lot of task management, I physically don’t see them a lot, but I work with them a lot through social media promotion."
"The metrics on Sprout told us, ‘You really don’t have that many followers between 18 and 20 [on Twitter],’ so thanks to those metrics we discovered that we have to do a better job of reaching the students on the other channels."
"We collect postgraduate information from our students and we’ll follow all of those Twitter handles for the alumni account, We get a lot of follows back, so that’s another good way that we engage our young alums."
"We’re a membership and subscription-based business, who is lucky enough to have super loyal fans, When you’re looking at concentric circles, they are at the center. Beyond that, we try to reach a generally younger, more digitally savvy audience."
"We want to bring in a new audience, We want to give new fans the room to get to know us and engage through quality content. Hopefully we give them a reason to check out our websites or convert through ecom."
"We definitely understand that this is specifically where our readers are, We know it’s where executives and recruiters are looking for information. The content we publish is exactly what users on LinkedIn are looking for."
"Before Sprout, our customer service team would just go into each platform and manually find and respond to as many customer concerns/issues as they could. It was difficult for us to get to every request. With Sprout and the Smart Inbox, we can see and manage all our messages in one place—rather than having three separate people in three separate platforms, for different purposes. Now every message gets a response and nothing falls through the cracks."