“Social listening is my favorite part of social media. You can find opportunities you would have never known about just by listening and paying attention.”

"We collect postgraduate information from our students and we’ll follow all of those Twitter handles for the alumni account, We get a lot of follows back, so that’s another good way that we engage our young alums."

"I do a lot of task management, I physically don’t see them a lot, but I work with them a lot through social media promotion."

"Our goal is to become the biggest brand content creator in the Hispanic market, Social media is important not only in the distribution but also the development of content. Social gives us insights through data about what we should create, from videos to images to GIFs. It’s essential to know …

"At that point in time, we were just using the native apps for everything, It became very inefficient and time consuming to log in and out of everything so many different times."

"Our team frequently shares assets across Dropbox, email and a variety of other file sharing mediums, But the last thing you want to be doing during an event is hunting down and downloading a bunch of different assets to create a post. It’s brilliant to have everything in one place …

"We work specifically with the ‘do good’ space, so all our clients are non-profits or social enterprises, Building and engaging communities is a big part of our work. And for most organizations that takes place on social."

"Social is an extension of our brand and we have to replicate our in-store experience across all of our digital touchpoints."

"Social plays a very important role at Brafton, We’re a content marketing agency, so we’re constantly creating tons of assets that live on our clients’ websites. When it comes to social media, there’s no better way to promote these amazing assets."

"I started using approvals through Sprout for them in April 2016, and since then my life has been much easier, We used to have the client manually approve more than 15 posts a day via a spreadsheet."

"The metrics on Sprout told us, ‘You really don’t have that many followers between 18 and 20 [on Twitter],’ so thanks to those metrics we discovered that we have to do a better job of reaching the students on the other channels."

"We’re a membership and subscription-based business, who is lucky enough to have super loyal fans, When you’re looking at concentric circles, they are at the center. Beyond that, we try to reach a generally younger, more digitally savvy audience."

"We want to bring in a new audience, We want to give new fans the room to get to know us and engage through quality content. Hopefully we give them a reason to check out our websites or convert through ecom."

"We definitely understand that this is specifically where our readers are, We know it’s where executives and recruiters are looking for information. The content we publish is exactly what users on LinkedIn are looking for."

"Before Sprout, our customer service team would just go into each platform and manually find and respond to as many customer concerns/issues as they could. It was difficult for us to get to every request. With Sprout and the Smart Inbox, we can see and manage all our messages in …