"Social media has been a very valuable tool for WBC, We don’t have a lot of followers, but the followers we do have are incredibly influential people or organizations and we rely heavily on these influencers to help amplify our message."

"It’s more about building relationships and trust, If you’re going to receive care as a patient at a hospital, you’re looking for safety, quality, compassion—you want doctors who are going to have a good bedside manner. The goal is to engage and show that we’re a part of the local …

"I do a lot of task management, I physically don’t see them a lot, but I work with them a lot through social media promotion."

"Sprout is an excellent tool that helps us better plan and organize all our social content. With the help of the calendar and scheduler tools, we’re able to save time by scheduling and publishing the same post across multiple profiles in just one simple step."

"The content strategy for hotel marketing can be pretty dense and difficult to carry out across multiple locations. Using Sprout has shortened processes, helped optimize our content and increased the productivity of our community managers."

"Our objective with EvernoteHelps is to support every user that comes through our doors."

"Before Quick Replies, we were going back and forth trying to get information to solve a customer’s problem, Now I can solve the problem with one message."

"People don’t expect the government to be listening, They feel disenfranchised with the political process."

"Residents can communicate with us in the same way they would talk to friends and family, We use GIFs, we use emojis."

"Social media allows us to present accurate information directly to the public."

"We always make sure we’re talking with our fans, not at them, We want to make sure we’re answering every legitimate question that comes our way and starting that two-way conversation."

"Sprout allows us to build a better product by hearing and engaging from our users and better supporting them."

"The ability to filter out our campaign hashtag in the Smart Inbox was really helpful. The support team didn’t curl up in defeat."

"Sprout has been a really great tool for social monitoring. The Inbox is a nice way to keep on top of hashtags and see general trends in one stream."

"With 10 people in the platform all around the globe, Sprout’s unified inbox and smart comment management system helps our team efficiently address each comment and assess whether a reply is necessary."