"The extra reach from our employees—not paid advertising—is helping us grow our audiences on social. Our earned media value was over $126,000 in the first three months of our program."

"Our agents are not employees—they’re entrepreneurs who are in a partnership with us. Anything we can do to demonstrate dedication to that, ultimately reinforcing the relationship as a whole, is a fundamental goal of Edina’s. We want to create an environment where our agents feel an enhanced level of credibility …

"Sprout created efficiencies that save us a lot of time. People talking to us are going to get a much faster response than they would have otherwise."

"By far the best option we found for managing and analyzing performance of over 50 Twitter accounts for our states."

"Huge fan. I've used many apps before but Sprout has some of the best reporting for teams using social media I have found."

"With Sprout, I'm able to easily engage with our fans across all of our social channels from one platform. It's an essential tool for keeping a pulse on Yogurtland chatter and joining new conversations."

“It’s a lot easier for us to gather user-generated content with Sprout.”

“Sprout makes it easy for our entire team to respond to customers on social—and to know we’ve gotten back to each and every one.”

"We started a bidding process among the different tools out there, This process explored 55 criteria in 10 categories, such as publishing, reporting, user experience, customer support, price and more. Sprout Social was the winner."

"We were already using a tool when I started in 2013, and I hated it, I did a month-long trial of Sprout and loved it. I was afraid the transition from an old platform to a new one would be really hard, but it was so easy. And once we …

"Within days of the campaign launch we had to train half a dozen brand new volunteers on the Sprout Social platform, Some people in this group had never before touched a social media management tool, yet needed to immediately start posting content and responding to the new followers, comments and …

"For any major moment for us, we really want to focus on what insights in our community might be bubbling up, So, for Global Running Day, for example, we’re really focused on shared voice."

"We see social as the beginning and end of the sales pipeline, As a firm, it’s still a big part of what we do. From content development to community management, it’s central to our work."

"All the posts, all the reports, all the paid advertising—everything was done over at corporate marketing, and we knew that was just impossible to continue, That’s when we started looking at Sprout to help decentralize stuff but still maintain oversight."

"It’s more about building relationships and trust, If you’re going to receive care as a patient at a hospital, you’re looking for safety, quality, compassion—you want doctors who are going to have a good bedside manner. The goal is to engage and show that we’re a part of the local …