"In our industry, only companies that can reach customers with personalized, relevant offers will succeed. The combination of real-time bidding, user segmentation and dynamically created advertisements resulted in a significant increase in the amount of transactions on our site."

"We have chosen to work with programmatic display since 2011, when we started our operations in Brazil. We believed in the potential of this type of media technology early on and, even then, we were one of the first companies in the market to embrace it."