"AllSaints operates an extremely well-optimised digital marketing strategy and is thus well acquainted with the merits of lower-funnel programmatic marketing. However, we wanted to take our programmatic strategy a step further by covering the full length of the customer journey. To demonstrate value with upper-funnel activity, we set Sociomantic Labs to the task with prospecting campaigns and measured success based on how engaged and qualified the new-to-site users were. Since launching, Sociomantic’s prospecting campaigns referred the highest number of new-user display traffic to AllSaints sites in the UK and the US, 96.5% and 91% respectively. Further down the funnel, Sociomantic’s data-driven approach delivered higher engagement rates from existing and recent customers. Through deep integrations with our own first-party data sources, we now can micro-target customers based on numerous signals of user intent and propensity—the envy of many other brands’ display marketing programmes."