Sociomantic Labs is a dunnhumby company that provides personalized display advertising solutions to reach people online, on mobile web and in-app. The company’s proprietary platform enables the world’s leading advertisers to harness the value of CRM and other first-party data assets to deliver individually personalized, dynamic ads for every stage of the customer lifecycle. This results in broader reach, more new customers and increased loyalty of existing customers.
"AllSaints operates an extremely well-optimised digital marketing strategy and is thus well acquainted with the merits of lower-funnel programmatic marketing. However, we wanted to take our programmatic strategy a step further by covering the full length of the customer journey. To demonstrate value with upper-funnel activity, we set Sociomantic Labs to the task with prospecting campaigns and measured success based on how engaged and qualified the new-to-site users were. Since launching, Sociomantic’s prospecting campaigns referred the highest number of new-user display traffic to AllSaints sites in the UK and the US, 96.5% and 91% respectively. Further down the funnel, Sociomantic’s data-driven approach delivered higher engagement rates from existing and recent customers. Through deep integrations with our own first-party data sources, we now can micro-target customers based on numerous signals of user intent and propensity—the envy of many other brands’ display marketing programmes."
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