"Data is what fuels travel marketing today. Combined with programmatic buying and programmatic messaging, data can improve our personalized customer approach and budget efficiency. In Sociomantic we have found an expert partner to help us exactly target our user groups based on their travel plans. This enhances the booking experience for our customers and hence our online business."
"During Christmas season, numerous consumers browse our web shop without a clear purchase intention, so we were dealing with many new users who we were able to turn into customers using personalized and particularly appealing display ads."
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