Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With their predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, Criteo are able to price and deliver highly relevant and personalized advertisements in real-time. Every day Criteo are presented with billions of opportunities to connect users with relevant messaging. Partnering with Criteo clients to optimize their advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, Criteo operate globally in 130 countries with more than 1600 employyes and have 27 offices worldwide. Furthermore, Criteo partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
"As the domestic ecommerce market continues to gradually grow, the competition is getting fiercer."
"We’re a customer-service driven brand, so we steer away from marketing approaches that are disruptive to our shoppers. We sought to devise the most intelligent way to target customers, reaching the right person with the right content at the right time."
"People have to think about, why am I here? What’s my reason why for being in this market? And I think we will see a lot of interesting concepts coming up in retail in general, not just in sporting goods, but in all the other different retail sectors as well."
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