Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With their predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, Criteo are able to price and deliver highly relevant and personalized advertisements in real-time. Every day Criteo are presented with billions of opportunities to connect users with relevant messaging. Partnering with Criteo clients to optimize their advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, Criteo operate globally in 130 countries with more than 1600 employyes and have 27 offices worldwide. Furthermore, Criteo partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues."
"Our data proves that the awareness we create with our articles often turns into consideration when it comes to taking the next step on the user’s career ladder,"
"We have developed a customer journey and established which channels should be used to communicate, how and what at each point of the buying process. Our strategies are always customer focused, always thinking about what will be best for the customer. This applies not only to marketing but to everything we do at Freshly Cosmetics. Right now with Criteo, we are working on a lower-funnel strategy but we always have new upper-funnel strategies on the radar to test and increase our reach."
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