Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With their predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, Criteo are able to price and deliver highly relevant and personalized advertisements in real-time. Every day Criteo are presented with billions of opportunities to connect users with relevant messaging. Partnering with Criteo clients to optimize their advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, Criteo operate globally in 130 countries with more than 1600 employyes and have 27 offices worldwide. Furthermore, Criteo partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
"We are very pleased with the decrease in COS after only 6 months and seeing how the optimization also resulted in an increase in Average Cart."
"Obtaining this double objective means that we need to be able to find fresh traffic in the most cost-effective way possible."
"I have used several retargeting tools, including Google, and Criteo has always been the one that brought us the best performance."
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