Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With their predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, Criteo are able to price and deliver highly relevant and personalized advertisements in real-time. Every day Criteo are presented with billions of opportunities to connect users with relevant messaging. Partnering with Criteo clients to optimize their advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, Criteo operate globally in 130 countries with more than 1600 employyes and have 27 offices worldwide. Furthermore, Criteo partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
"Criteo in-app retargeting allows us to improve both ARPU (Average Revenue Per User) and overall ROI – our top priorities for Forge of Empires. Investing in new players is a key part of our marketing budget. However, increasing CPIs have been a challenge and will have a real impact on the ROI – for that reason retargeting with Criteo is now part of our marketing strategy."
"We are always eager to work with clients such as Conforama and ROCKET DIGITAL Consultancy company, who are willing to bet on a strong, customer centered digital strategy."
"In this complex period, we must continue to make the dream of a new home come true and pursue our mission of bringing together those who sell and those who buy, even if you can’t do it physically,"
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