“Our industry and certainly our organization traditionally viewed social media marketing and online reviews as necessary evils – mediums we had to deal with that created fires we had to put out. In using SOCi, we came to understand our data and activity from both a 30,000 ft point of view and a super granular local perspective, and a lightbulb went off. Social profiles and review sites are the preferred methods of communication for today’s renters. Now, we take them seriously and have worked to close the gap between online outreach and local action – deploying local support or maintenance staff to fix issues quickly and respond to feedback. SOCi has been an operational game changer.”