“We partnered with Smarter Ecommerce to gain more control over our Shopping campaigns, plus we wanted to test their technology (automation and AI) to ensure maximum return from our investment in Shopping. We found the team extremely responsive to the point they now work as an extension of our own in-house team. As for the results, we saw an immediate step up in performance alongside a reduction in CPCs which ultimately delivered more demand from the same investment.”
“Over the years, we have successfully tried different approaches and setups with smec. One thing is for certain: smec’s granular approach is the only right one for Performance Max. Continuous testing and breaking out of the norms puts us in pole position!”