“We are always looking for innovative ways of bringing the world’s best live poker action to a new targeted audience. Working with Sizmek was a no brainer. Their platform allowed us to easily keep the ads in perfect sync with the tournament’s live webcast – it worked very well.”

“The success of this dynamic campaign shows the importance of adaptive messaging throughout the customer journey based on consumers’ previous actions and ad exposure, not just site retargeting. We look forward to working with Sizmek on more dynamic campaigns to continue to drive improved performance.”