“Yellovator is an entry point into the brand for younger segments who are yet to have a heavy need for Yellow Pages or for digital natives who may have historically rejected the brand. Through entertainment, we’re reconnecting with these audiences and, in doing so, seeking permission to be relevant in …

“We are always looking for innovative ways of bringing the world’s best live poker action to a new targeted audience. Working with Sizmek was a no brainer. Their platform allowed us to easily keep the ads in perfect sync with the tournament’s live webcast – it worked very well.”