"The digital team was looking for a solution to address the tournament’s need for quick, team-relevant, and precisely targeted creative and placements to drive tune-ins to specific games throughout the tournament. Sizmek’s Dynamic Creative and HTML5 technology solutions allowed the Copa América campaign to break performance records across multiple system …

“For the new Hyundai 120 launch, we will implement these findings to accurately plan our digital media and budget accordingly. The results clearly demonstrate the role of digital in driving offline sales and new model awareness in a competitive market place.”