"The digital team was looking for a solution to address the tournament’s need for quick, team-relevant, and precisely targeted creative and placements to drive tune-ins to specific games throughout the tournament. Sizmek’s Dynamic Creative and HTML5 technology solutions allowed the Copa América campaign to break performance records across multiple system operators, platforms, and DMAs. The higher CTRs proved not only that the technology is worth noticing but that it works for impactful media placements and eye-catching instantaneous creative building. Bottom line – fresh creative served at the appropriate time with the relevant message ensured user retention to help drive tune-in."