TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, TubeMogul platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
"Eliminating wastage in our media spend to ensure we are targeting customers with the highest propensity to cross our lease line is a critical part of delivering value to our brand and our franchisees. The performance and flexibility of the solution brought to us by Initiative delivered on this objective, along with giving us greater insights into the media habits of our customers."
"It is harder than ever to reach certain audiences with conventional TV advertising, especially the sought after 18-34 male segment, who often spend more time consuming videos and interacting with friends within social media than they do on TV."
"IPG Mediabrands has committed to and continues to enhance the automated buying commitment of 50% by 2016. TubeMogul is an important partner for us as we continue to accelerate our growth, globally."
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