TubeMogul, Inc.

"The TubeMogul team worked very closely with us to ensure that Shell not only developed an eyecatching interactive video but also distributed it to the most relevant audience too using their advanced technology platform."

"Heading into this campaign, we were looking for a partner to build on our targeting capabilities to reach a diverse audience across the key markets, but also has the ability to bring to life our custom creative that could simultaneously drive engagement and showcase the full product capabilities of the new Sony Bravia. TubeMogul met and exceeded all key campaign objectives, increasing brand awareness and delivering additional valuable consumer insights about Sony’s target audience."

"We’re the little guys, and we’re trying to bring friendly products to a category filled with unfriendly words like “kill” and “fight.” The people of hello are genuine, passionate and working to bring our vision to life, so instead of staged scenarios or models with overly white teeth, we just told the hello story ourselves. It’s true to hello and authentic."