TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, TubeMogul platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
"We buy a lot of cable and local TV and so the opportunity to streamline those buys using software is appealing. TubeMogul really stands apart for its targeting and reporting across TV and digital video."
"Eliminating wastage in our media spend to ensure we are targeting customers with the highest propensity to cross our lease line is a critical part of delivering value to our brand and our franchisees. The performance and flexibility of the solution brought to us by Initiative delivered on this objective, along with giving us greater insights into the media habits of our customers."
"By unifying our creative and media agencies on a single platform, we are seeing the quantifiable results that real-time iteration makes possible."
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