"Eliminating wastage in our media spend to ensure we are targeting customers with the highest propensity to cross our lease line is a critical part of delivering value to our brand and our franchisees. The performance and flexibility of the solution brought to us by Initiative delivered on this objective, …

"With TubeMogul we not only managed to control what we were buying in a brand safe manner, but we also provided valuable insight and statistically proven brand uplift to our client."

"During the #choosefriendly road tour that coincided with the PTV campaign, we found people spontaneously recalling our ad without prompting."

"Heading into this campaign, we were looking for a partner to build on our targeting capabilities to reach a diverse audience across the key markets, but also has the ability to bring to life our custom creative that could simultaneously drive engagement and showcase the full product capabilities of the …

"TubeMogul and MEC put together a campaign that outperformed the KPIs set, more importantly, helped us achieve our goals of demonstrating the functionality of the new Bravia TV and successfully increasing both consideration and purchase intent."

"We buy a lot of cable and local TV and so the opportunity to streamline those buys using software is appealing. TubeMogul really stands apart for its targeting and reporting across TV and digital video."

"This campaign yielded great results in terms of live viewership and deepened our connections with the very loyal base of fans that regularly watch Nickelodeon content."

"It is harder than ever to reach certain audiences with conventional TV advertising, especially the sought after 18-34 male segment, who often spend more time consuming videos and interacting with friends within social media than they do on TV."

"By leveraging the inherent benefits of programmatic buying across the entire inventor y universe, Cadreon is able to deliver highly ef ficient and optimised digital inventor y, measurable value, dramatically improved per formance and actionable insights."

"IPG Mediabrands has committed to and continues to enhance the automated buying commitment of 50% by 2016. TubeMogul is an important partner for us as we continue to accelerate our growth, globally."

"By unifying our creative and media agencies on a single platform, we are seeing the quantifiable results that real-time iteration makes possible."

“Buying Facebook ads through TubeMogul allows us to get instant learnings across both desktop and mobile and extend those insights to inform our strategy across our entire media buy.”

"The TubeMogul team worked very closely with us to ensure that Shell not only developed an eyecatching interactive video but also distributed it to the most relevant audience too using their advanced technology platform."

"By including formats like Facebook video in their platform, TubeMogul continues to solidify their status as a one-stop shop for marketers looking to drive incremental reach and quickly understand how their media spend is working."

"TubeMogul allows us to plan effectively and at incredibly efficient rates, but almost more importantly, they enable us to optimize on the fly. If the creative could be even better, we know quickly and can edit. If one target is more responsive than another, we can focus in on the …