"The TubeMogul team worked very closely with us to ensure that Shell not only developed an eyecatching interactive video but also distributed it to the most relevant audience too using their advanced technology platform."

"Eliminating wastage in our media spend to ensure we are targeting customers with the highest propensity to cross our lease line is a critical part of delivering value to our brand and our franchisees. The performance and flexibility of the solution brought to us by Initiative delivered on this objective, …

"We’re the little guys, and we’re trying to bring friendly products to a category filled with unfriendly words like “kill” and “fight.” The people of hello are genuine, passionate and working to bring our vision to life, so instead of staged scenarios or models with overly white teeth, we just …

"It is harder than ever to reach certain audiences with conventional TV advertising, especially the sought after 18-34 male segment, who often spend more time consuming videos and interacting with friends within social media than they do on TV."

"With TubeMogul we not only managed to control what we were buying in a brand safe manner, but we also provided valuable insight and statistically proven brand uplift to our client."