"We buy a lot of cable and local TV and so the opportunity to streamline those buys using software is appealing. TubeMogul really stands apart for its targeting and reporting across TV and digital video."

"We’re the little guys, and we’re trying to bring friendly products to a category filled with unfriendly words like “kill” and “fight.” The people of hello are genuine, passionate and working to bring our vision to life, so instead of staged scenarios or models with overly white teeth, we just …

"By unifying our creative and media agencies on a single platform, we are seeing the quantifiable results that real-time iteration makes possible."

"TubeMogul allows us to plan effectively and at incredibly efficient rates, but almost more importantly, they enable us to optimize on the fly. If the creative could be even better, we know quickly and can edit. If one target is more responsive than another, we can focus in on the …

"During the #choosefriendly road tour that coincided with the PTV campaign, we found people spontaneously recalling our ad without prompting."