“Omnichannel marketing requires consistency and seamless organisation. Every single touch point needs to be integrated into a unique system that encompasses our e-commerce and offline stores. Click & collect, price lists, promotions, digital totems and logistics need to communicate in real time through a stable and efficient infrastructure.”

"A lot of retailers are frustrated because they're trying to integrate their legacy POS systems into other platforms like their social media and they weren't built to work that way. On Shopify, most of these systems have an integration out-of-box."

"Automation is going to play a big role in our future. It’ll allow us to focus on being merchants and growing the business instead of the repetitive tasks that slow us down."

“We look at this as a sponsorship. This isn’t just a one-and-done, one post and that’s it. We wanna build a relationship. We want our fans and our customers to be able to buy into them just as much as they buy into us.”

“What we noticed was – the new Shopify site, no matter how hard we hammered it with our distributors, it did not go down.”

"I manage both sites, and before I was basically struggling to manage just one. So this is a very easy-to-use tool. It just works."

“Shopify Plus is tried and true. The platform is a proven performer. It’s so nice being able to trust that when you flip the switch nothing is going to break. Shopify Plus has been a huge part of our growth.”

“We’re like, ‘Oh, my God. This is Shopify! And this is Shopify! It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.”

“We get optimized business now based on funnels. We can identify our repeat customers, our VIP customers, maintain the proper conversion rates for acquisition versus retention. It’s really like the sky is the limit right now. Before that, there were many limits closer than the sky.”

"The big thing is thank God we made that change when we did. Because it really did allow us to focus on the things that matter and that differentiate us in the market."

“This was one of those markets where, when I looked around, I was shocked that there wasn’t a company doing this. I said, ‘Somebody has to do this. And it’s going to be us.’”

“What’s cool about working with Shopify Plus is that we’re able to evolve to meet the needs of this growing business.”

"Getting our license, hosting, and CDN from Shopify Plus saved us about $100,000 per year right off the bat compared to Magento."

“To be honest with you, growth's not the most important thing to me It’s brand. The brand part of the growth is what I’m really focused on. The revenue’s telling you we’re doing a good job, but people are starting to find out who we are. That means a lot …

"It’s about us telling them that we hope they really enjoy their experience with TULA – to thank them for choosing us and giving us a try."