"Shopify has been instrumental in helping achieve our vision of a unified brand operations. We can leverage insights to scale our brand efficiently, and are able to offer standout buying experiences online and across over 100 stores."
“We’ve got a solid portfolio of products but there is a large online audience that does not know about them. The plan is to get the word out while also introducing new products.”
"We wanted to be able to get in front of our customers when they’re looking. So we relaunched Search & Discovery and have seen incredible results."
“There's a lot of things that you can buy, but it's always neat when you have something other people don't have. Whether it's the same price or more, it's just cool to be unique.”
“I believe that packaging is an essential part of a brand and I put time and love to my packaging. On my Shopify store, I offer a flat shipping rate to cover shipping in branded packaging materials. Now I get people writing emails to me or tagging me on Instagram, thanking me for putting a little personal touch on the packaging.”
“We just went for it cold turkey. We certainly weren't getting rich doing it, but it was fun to do as a family. It was moving in the direction of our dreams. We started developing some brand ideas. We called it Old World Market. Initially we were planning on getting into a large variety of old fashioned skills.”
"We are a manufacturer first, and a brand second, and that structure will always inform our marketing efforts.”
“We’ve gathered a lot of learnings from our first couple months using Facebook ads. Those insights have informed really tangible next steps for refining our messaging and content strategy, for example. Facebook is the best closed feedback loop out there today. People often look at it as just a marketing engine, but another valuable aspect of it is that it provides great perspective and insights on what’s working with your target consumer, and what’s not.”
"It wasn't until I married into a family of entrepreneurs that I thought, ‘Why not."
"This experience with Shopify and the Unity Buy SDK has shown us that there's demand out there [for merch] that far outweighs what you could ever expect."
"We were losing orders that were thousands of dollars because the manufacturer started saying they couldn't fulfill them."
“We're in a pretty small town here, so there are a lot of people that need some good quality work. It continues to be really one of our main focuses—continuing to grow and continuing to provide more jobs here.”
"People come to One Tree Planted and they can pick the region that's most interesting to them. Let's just say they pick North America and then they can read about these different great projects that are happening. What we do is we pool these donations and then quarterly give it to the reforestation partners. It's an economies of scale game because if you reach out directly to a lot of these organizations, they don't want to receive $10 from you and $100 from someone else. We make a commitment that we're going to give them X per year, and then they factor that into their tree planting season.”
"A lot of the soap bars that are made in the Middle East, Asia, and Europe are typically olive oil based. So, different from a lot of the bars you find in North America that contain palm and other ingredients that aren’t necessarily as good for your skin. Fouad went back home when he was in his early 20s to learn how to make soap, and had since been making it for friends and family.”
“My background is Taiwanese, I'm not Japanese, but I did spend a year teaching English in Japan and I feel like I have a pretty strong connection to it. My grandmother also speaks Japanese so I learned it when I was growing up.”