"In our business, your inventory, investment, marketing, and the customer experience need to work in concert. There was no way for us to do that in the structure we had because everything was built around a catalog."

“We identify trending items people are already thinking about buying. Then we use our nimble supply chain and our fun and interactive store experience to bring the trend to life.”

“Surfboards are an environmental disaster, so we’re trying to change that."

“When we started, our pricing was anything but competitive. It was no wonder then that we were unable to find many takers. Fortunately, we figured this out early on and doubled down on market research to find the right pricing niche.”

“Working with Shopify makes it a one-minute task to manage our site. Whether we’re changing our design or adding a new page, it only takes us about a day and we don’t need a dedicated developer working on it. In addition to that, the extension Shopify app store has solutions …

“We upcycle a lot. We recycle a lot. Our goal is to minimize wastage. We have a design philosophy of being minimalistic and our goal is to marry functional with decor-oriented styles. Each of our home decor pieces are a mix of global trends and the crafts of Indian culture.”

“What we like about Shopify is that they make the whole process very simple. We didn’t need much IT staff in place to get our store live. In fact, we don’t need a complete tech team to manage the site even as we grow today. No matter what solution we …

“We knew there were things we wanted to do that we couldn't, and that's mostly because of the way we fulfill our orders and the way we wanted the online experience to be. We thought somewhere in there we were probably losing customers.”

“After Shopify had made the announcement about Shopify Fulfillment Network, I thought it would at least be worth our time to have a conversation. After that call and the ones that followed, and seeing the good work Shopify had done with their ecommerce solution and POS system, we trusted they …

“I had an amazing [direct-to-consumer] strategy that I pitched to my investors. We launched our website and it was starting to take off—and then no one would take my money.”

“Especially when selling them online. I found myself making more product than I needed to ensure they were always available for sale, but then I would frequently have tons go to waste. So, I decided to switch to bars because the shelf life is two years, which gave me a …

“After we began planting lavender, we started building social media campaigns to attract attention to the business. We created a fair-sized following before we even opened the farm to the public.”

“We had different TV shows and magazines, like Wedding Bells, come and done photo shoots, They all found us on social media, so we try to work with other influencers and micro-influencers in the market.”

“I felt like I was really on to something, People loved the shoes and the bags, and it wasn’t just my friends and family. People would see them and ask when they could stop by to buy a pair, or how to purchase a bag. So I pretty quickly placed …

“Carl had a full-time sales job, and I was still in school, taking online classes and working full-time. Carl was looking for something more fulfilling than the office hustle and grind for us both.”