“We get optimized business now based on funnels. We can identify our repeat customers, our VIP customers, maintain the proper conversion rates for acquisition versus retention. It’s really like the sky is the limit right now. Before that, there were many limits closer than the sky.”

"We decided to go with Shopify right before the season began."

"There’s no way on earth we could have gotten to where we are now, in the way that we have, with the budget that we have, without a platform like Shopify."

“Why don’t I make my own store and start selling a product I care about instead of working really hard to sell stuff on other people's store."

“The winter coat had never been reinvented, because it's always been good enough for everyone, no one's ever had a reason to put in the hard work and the blood, sweat, and tears to make it better. I had a reason. I didn't want people to wear animals anymore. So, …

“They said, ‘Here's $70,000. Here's a bunch of stuff you don't know. You have 3 weeks to do this, and it's a month before your wedding.’ I was working 22 hours a day for like 8 days in a row. My arms stopped working, because I was shoveling and sweeping …

“I loved being in the recording studio; I loved vinyl and the entire process of making a record. I was like: We should do something like this. So, we took a big risk and just started doing it.”

“It was on my fortieth birthday and I received this hundred thousand dollar order! I bought eight microwaves and I made about eight tons of soap in my kitchen. It nearly killed me physically. Of course, what happened then – because I already owned these four stores and eight franchises …

“I needed an outlet. I started writing a whole bunch of my past stories down on MySpace—like what was I going to do, yell it from a building? I was just using it as a creative outlet and a bunch of people gravitated towards the things that I was saying …

“We moved to California at the time of the recession. We were creative people but couldn't really find creative jobs so we opened up an online shop as a small hobby business. From there, we grew it for a few years until we saved up enough money to travel. But …

“In all of us, there is a desire for self-expression. We really wanted to put ourselves out there and see if it stuck."

“I wasn't interested in selling one card at a time, so I researched the wholesale industry and learned that I needed to target the retail buyers to get the volume of sales that I wanted.”

"Shopify POS is super intuitive. As we hire folks who may not have retail experience, there’s no complex instruction manual. Compared to traditional point-of-sale systems, it’s very simple."

"With the growing difficulty of finding new customers, Shopify Audiences has been key to getting our campaign performance back to where we need it to be. We have loved creating high-intent audiences and have really seen our targeting and performance improve, with return on ad spend as high as 6x. …

"Shopify Audiences has helped us regain confidence with top-of-funnel advertising and reach qualified buyers with return on ad spend as high as 3x. The ability to leverage Shopify’s understanding of intent and create audiences focused on our products significantly enhances our acquisition efforts."