"Selling direct to consumer is a major growth channel for Mustang Survival. By migrating to Shopify Plus, we’ve built the right foundation that lets us focus on growth—expanding into new international markets, deploying in-store and pop-up retail experiences, and optimizing our tech stack performance with developers in the Shopify ecosystem."

"You can’t have technology that fails you when you're doing a sale over a three-day period that was well over a million dollars. We can now implement front-end scripts to sell at scale and back-end flows to batch operational tasks at volume, as well as offer incentives, and keep processes …