“When it comes to buying big-ticket items such as sofas or beds, people are a bit more hesitant to make that purchase online. They want to check it out for themselves, but if they can’t physically visit a store, we have now added virtual consultations. This allowed customers to talk …

"Our culture of innovation has meant we’ve always been first movers. Switching to Shopify kept us ahead of the curve—the flexibility and ease of use helped us capitalize on the ecommerce boom. With less time spent on the tech, we can focus on demand creation, merchandising, product curation and fulfillment."