"Immediately after the installation of the network, we noticed that our customers took interest in the information presented on our screens which in turn promoted conversations between customers and our sales teams meeting one of the key objectives of the network. As the first dealership in Russia to use dynamic digital signage to inform, educate and engage our customers, I am pleased to say we have seen immediate advantages in using this communications medium and look forward to developing this with Dismart and Scala in the future."
"In the tire industry, this initiative put us in the forefront at that time. While we viewed this as a great way to reach our customers, it was also an almost instantaneous way to ‘update’ our current messages. We no longer have to worry if our posters are up on the wall in time to advertise the current retail campaign because they are simply programmed to be on the network."
"The most important aspect though is that we are sure that Scala is ready to also serve our future plans. We are already thinking about new developments and integrations to improve our sales results and our customer experience. Integrations with QR code, RFID and Near Field Communication technology and Smartphone applications are things we already have on our radar and we know for sure that Scala will support us on our way to even more success."
"Most of the software companies talked about all the bells and whistles of their solution. But ninety-five percent of the solution should be about getting the right information and the right content to the right displays at the right time."
"The rollout was fast and efficient, province by province. The screens are placed at each location, with the Scala system fully installed. Content was created on a tight schedule, and as a result, all screens were up and running as planned."
"Bell wanted to create an experience that would allow the public to connect to the spirit of a great event in a way that no other place could offer."
"The project represents a unique advertising opportunity for the Russian marketplace, providing store managers with a new vehicle to influence their target consumer audience."
"The ability to communicate with our customers from both a sales and informational perspective has really been an eye-opener for us. It has definitively become an important communication channel that we will continue to develop."
"We wanted the visitor to have a 360-degree experience, not only to experience the Miele brand, but also to enjoy their time with Miele. We would hope that visitors will recall that experience when they next consider the purchase of a domestic or commercial appliance. Digital signage is not only about sound and vision, but is enhanced by adding other human sense triggers. The recollection of their experience and of Miele will be individual to them and as long as the experience was meaningful, helpful, timely and relevant, I’m convinced that this will build brand loyalty and that over time, that recollection and loyalty will be evidenced through referrals and purchases."
"The HMG chose Scala because of its intuitive and fl exible players and templates, capable to integrate with backend solution."
"We were very impressed with the support provided and the fact that the problems were solved fast enough to have virtually no impact on our network and operations."
"We chose Scala because the software allows for centralized management of an unlimited number of video players, regardless of their location."
"We are really satisfied with Scala Content Manager’s ability to handle different types of content, like pictures, messages and videos. In addition, scheduling is an important function for us. Now we can schedule the content down to the minute. Another feature we are pleased with is the ability to download and display XML-data."
"The newly installed digital menu boards will be providing us with a dynamic and interactive representation of our products at Taco Bell. The new age of marketing is now Digital and these menu boards will allow us to capitalize on various cutting-edge aspects that are not possible with traditional print menu boards. We believe that the latest innovations will surely stand out against competition. Most importantly, we are a customer service oriented organization, and we are confident that the application of these menu boards will positively add to the overall customer experience at our restaurants."
"Since Clinic TV is a specific targeted Channel, the nature of most content is medical and includes information on different diseases and their cures, medical tips, medical curiosities, answers to frequently asked questions, symptoms for diseases and so on. Also, the Digital Signage Network is the perfect medium for third parties promoting different medical seminars, symposiums, conferences and also advertising for medical products that do not require medical prescription."