"Immediately after the installation of the network, we noticed that our customers took interest in the information presented on our screens which in turn promoted conversations between customers and our sales teams meeting one of the key objectives of the network. As the first dealership in Russia to use dynamic digital signage to inform, educate and engage our customers, I am pleased to say we have seen immediate advantages in using this communications medium and look forward to developing this with Dismart and Scala in the future."
"In the tire industry, this initiative put us in the forefront at that time. While we viewed this as a great way to reach our customers, it was also an almost instantaneous way to ‘update’ our current messages. We no longer have to worry if our posters are up on the wall in time to advertise the current retail campaign because they are simply programmed to be on the network."
"The most important aspect though is that we are sure that Scala is ready to also serve our future plans. We are already thinking about new developments and integrations to improve our sales results and our customer experience. Integrations with QR code, RFID and Near Field Communication technology and Smartphone applications are things we already have on our radar and we know for sure that Scala will support us on our way to even more success."
"We chose Scala because the software allows for centralized management of an unlimited number of video players, regardless of their location."
"The software is straightforward and simple for what we need to do."
“We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall."
"There are several reasons why we chose Scala. It is very useful for us to have different kinds of administrative privileges, with different editing rights. First and foremost, we love the ability to make our own templates, and it is very easy to update these. Now we are able to log in to the system anywhere in the world, as long as we have an Internet connection, and update the content. It is flexible and easy."
"NASA’s Hubble Space Telescope delivers breathtaking views of the cosmos, forever altering our understanding of space and our place in it. ViewSpace portrays the beauty and power of the universe and gently guides the viewer to a deeper understanding of astronomy through lucid, wellpaced exposition."
"We now have a single culture, design direction and profile which makes it easier to maintain and manage the brand."
"The move from a printed solution to a digital solution ensures our customers will have rich, correct and timely information wherever they are around the country."
"The HMG chose Scala because of its intuitive and fl exible players and templates, capable to integrate with backend solution."
"We wanted the visitor to have a 360-degree experience, not only to experience the Miele brand, but also to enjoy their time with Miele. We would hope that visitors will recall that experience when they next consider the purchase of a domestic or commercial appliance. Digital signage is not only about sound and vision, but is enhanced by adding other human sense triggers. The recollection of their experience and of Miele will be individual to them and as long as the experience was meaningful, helpful, timely and relevant, I’m convinced that this will build brand loyalty and that over time, that recollection and loyalty will be evidenced through referrals and purchases."
"I wanted something simple and reliable. However, when I started working with Scala, everything became clearer and I understood that all the available functionalities are there to give us more flexibility, especially for scheduling activities. And any time now when I have a new particular requirement, I discover it’s already present in Scala, ready to be used."
"Digital signage continues to evolve, and this project highlights Hammond’s and Scala’s industry leadership. Customized solutions like this are advancing the technology and the industry. Our customers are blown away by the system, and our competitors haven’t been able to come close to matching it."
"Digital signage has made a very positive image within the store. It has given an interactive and modern feel to the off license. Customer and staff feedback has been excellent. Customers like to touch the screen, interact with it and see the product on screen, and it highlights where the actual product is within the off license."