Scala has a passion for creating intelligent digital signage solutions that move consumers, employees and products. Driving more than 500,000 screens worldwide, Scala solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.
"We have been through an enormous change. Our digital advertising system has helped us gain an important competitive position in the cinema advertising marketplace, and our workflow is much more efficient. The new flexible advertising offerings have been very well received by our customers."
"We are running this network in more than 10 different chains of restaurants where most are competitors. We wanted to avoid repeating the process of broadcasting common content ten times among the chains, while at the same time we did not want to make mistakes by sending the wrong menu to the wrong chain. Scala Content Manager took care of that need by allowing us to create one Master Playlist containing nested sub-playlists with conditions and scheduled parameters attached to each element within a playlist, and this saved us hours of work on a weekly basis."
"The reason for the change was the need to increase customer communication. By using innovative media we want to increase customer loyalty, improve communication and create additional sales."
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