"This is a perfect additional product to our existing Internet Desks. We believe that our airport Desk Media Screens will generate new revenues for Spectrum and its partners, and help further develop Spectrum’s growing media sales activity. Our site partners are reacting very positively to the flexibility that we can offer to help promote specific localised messages (like airport wayfinding), and potential Desk Media Screen advertisers have expressed strong interest in maximising the link between Desk Media Screens and the Internet Desks."
"The reason for the change was the need to increase customer communication. By using innovative media we want to increase customer loyalty, improve communication and create additional sales."
"We chose Scala because the software allows for centralized management of an unlimited number of video players, regardless of their location."
"I wanted something simple and reliable. However, when I started working with Scala, everything became clearer and I understood that all the available functionalities are there to give us more flexibility, especially for scheduling activities. And any time now when I have a new particular requirement, I discover it’s already present in Scala, ready to be used."
"The rollout was fast and efficient, province by province. The screens are placed at each location, with the Scala system fully installed. Content was created on a tight schedule, and as a result, all screens were up and running as planned."
"This is one of multiple steps the airport will begin to take in the next few years to create a more tech-savvy environment. By adding these displays, we can deliver a high-impact advertising value to both the client and passengers from around the world. As our community continues to expand towards high-tech, entrepreneurial development, it is only fitting for the airport to incorporate the latest technology in the terminal."
"We saw that we could improve performance in both respects by providing real-time information allowing clients to assess their likely wait-time and even decide to return later without losing their place in the queue."
"Star Tour chose Scala because the solution met all of the requirements for our digital signage network; Scala had a user-friendly approach and an impressive customer base."
"We are impressed by the flexibility in the software. It was an important criterion for us to be able to have several channels. Now we can show different messages and manage the content down to the hour if we like."
"Working with the Scala platform indeed made a lot of positive impacts to the project, most notably for its convenience and flexibility. Being able to easily update videos to three different places immediately helped us to gain our clients’ trust. Being able to make the updates with internet access as the only requirement is essential to our success, particularly in emergency situations. In addition, the system has a very easy to understand structure for updating videos, creating playlists and schedules which helps to save a lot of time!"
"As well as being the industry standard, Christie has had a long association with Scala for on-screen advertising solutions in cinemas, so they were the logical choice to provide the digital signage solution when upgrading our facility."
"We knew that TENQ would continue expanding over time, and we needed software that would grow with the program. Scala also gave us the flexibility we needed to make content specific to each school."
"While we still contract with Zone Systems for creation of our dynamic content, our expertise in the area will grow over time and our costs associated with content creation will decrease."
"Digital signage has made a very positive image within the store. It has given an interactive and modern feel to the off license. Customer and staff feedback has been excellent. Customers like to touch the screen, interact with it and see the product on screen, and it highlights where the actual product is within the off license."
"The project represents a unique advertising opportunity for the Russian marketplace, providing store managers with a new vehicle to influence their target consumer audience."