"We are really excited to launch the new LED screens at ODEON Leicester Square. It is an iconic film destination that has become synonymous with red-carpet film premieres, so we are thrilled to be able to move the premiere experience into the digital age with these state of the art …

"At first we were worried that we would not have enough content being generated, but we soon found that the content was already available and just needed to be repurposed for the displays."

“We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall."

"Our new digital signage system is much more functional and definitely more in line with the look and feel of the cinema. People just love the new technology and the customer feedback has been all positive."

"Scala has markedly improved our ability to gather and disseminate information and respond effectively as information changes."

"We benefited a lot from the capabilities of Scala InfoChannel Designer and the Network Manager features. We are looking forward indeed to the feature upgrades and capabilities of the next version of InfoChannel."

"We have been through an enormous change. Our digital advertising system has helped us gain an important competitive position in the cinema advertising marketplace, and our workflow is much more efficient. The new flexible advertising offerings have been very well received by our customers."

"We get much more impact immediately with all staff and this means we can get actions out there very, very quickly. So I’d say it’s imperative, and has proved invaluable over the last few months."

"The use of in-store digital displays matched with Scala Advanced Analytics provided us the opportunity to dig deeper into targeted merchandise categories in a way we have never been able to. This allowed us to align inventory with digital messaging at peak shopping times, creating a more engaging experience between …

"We choose Scala because we were looking for a software provider that had experience in larger networks. It was important for us to choose a thoroughly tested and established software platform that provided a variety of content possibilities."

"Because we have multiple screens in the shop, we wanted to be able to connect them to one player with varying content."

"The big benefi t is being able to broadcast live content to non offi ce-based staff and to provide them simple, effective video-based communications from various different sources within Heineken."

"We are honored to be a part of it and look forward to continuing our partnership with Sprint to help them provide a better experience to their retail customers."

“By advertising brands on LED screens, we have the opportunity to maximize the quality of the brand of each advertiser. We’ve invested in dynamic and eye catching content created by the collaboration between advertising agencies and our in house creative department. Although the LED screen has been operating only a …

“It is our hope that LED screens at the Atatürk International Airport will revolutionize communication with travelers and increase revenue opportunities well beyond the expenses involved.”