"It’s a huge time-saver Whenever there is a change, especially with an API channel, it’s so good to know that you really don’t even have to think about it because Salsify is going to ‘think’ with that retailer on a regular basis."
"Solutions like Salsify are quite critical because they build the master foundations of our digital experience transformation."
"We knew that we couldn’t hit those [enhanced content] goals quickly enough without bringing on a third-party partner. Bringing on Salsify was a really great addition to the Petco ecosystem to get all of the content that we want across [all] brands."
"When I started at Walker Edison, there wasn’t a single place where you could see an image next to a product and its information. Almost everything was stored in spreadsheets. The outdated system was working for the company at the time, but I knew there had to be a better way to manage all this information."
"Today’s consumers demand the most up-to-date, highest-quality product details before committing to a purchase. Salsify unlocks content at scale for us as our central source of product truth, with workflows that drive the content development and delivery process across teams and syndication across all our retailer touch points."
“We have a safe place for our digital assets and product data that is well organized. There's a lot of data in our business — and a lot of unorganized data — and Salsify brings organization to the chaos. It also prevents us from giving bad data out or incomplete data out.”
“With all of our data now in one place, it's easy to get content ready for a retailer, then simply export the Excel and send it over. Salsify’s Readiness Reports help us make sure that our data is compliant with retailer requirements before we submit.”
“Salsify has had a really positive impact on our go-to-market process. Prior to having Salsify, our process was not well defined, and it was very reactive. We would have multiple people looking for data and images coming from multiple sources.”
“From an automation standpoint, to use an analogy, Salsify is kind of like the rails and an engine for an automation train. Right? It provided that platform to allow us to drive automation where automation didn't exist beforehand.”
“This isn’t to say that having separate instances couldn’t be a great option for an enterprise, but because we were all supposed to be working from the same baseline information for our thousands of SKUs, having different instances meant that each team had essentially created their own baseline. That was leading to inconsistent data on the digital shelf. It also meant that when one team updated information — like a product description change, for example — the other teams didn’t have visibility into it and had to spend time chasing that information down, or didn’t make the change in their data set at all.”
“We quickly outgrew the system we had. We were creating this amazing content but didn’t have the technology or processes in place to scale our operations to get that content to the digital shelf. There was a bottleneck of awesome product information that wasn’t getting in front of our shoppers, and that was ultimately hurting our sales."
“In our old system, we could store eight images per product. Now, we are launching products with 12 to 20 images per product, plus below-the-fold enhanced content and retailer-specific information to meet the retailers’ requirements. We launch 300 to 500 new products a year, so this level of manageability, flexibility, and ability to grow within the platform was necessary. It’s great to have a real home for all the information and to actually see our content go live on PDPs [product detail pages].”
“It quickly became clear that Salsify's solution met the dual challenge of data availability and reliability — all in an environment that was intuitive enough to ensure day-to-day agility.”
“The challenge was that sometimes the retailers weren’t even calling out our top products. It may have been our ninth or tenth bestselling SKU, but they had a requirement that every product reach the 95% content score threshold to avoid fees or losing search rank. So, we needed a scalable way to tackle all of our assortment, not just the SKUs we were used to focusing on. Retailers are always asking for more, and downstream requirements are becoming harder to keep up with. We need to solve this to attain a clear path to purchase for our customers.”
“The challenge we faced was how to scale our business with a massive increase in SKU count and how to efficiently manage product data that could be shared across brand, product line, or vintage, while also allowing for individuality for our wines. We were entering all the data on every single SKU regardless of whether it had shared attribution, which was very time-consuming.”