"It doesn’t have as much of a stuffy research feel to it. Consumers felt really at ease with the kinds of messages that they send and receive every day. Sometimes with traditional research, we end up with more questions, more ‘why’s,’ but the videos and the text conversations answered so …
"Rival is a company that creates customer research panels that you can use to get answers fast—faster than anything else I have ever seen. And the company is very helpful in making it successful."
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