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Rival Technologies is rethinking research with chat, voice, and video solutions that integrate into technologies that people actively use on a regular basis. The company’s platform, Chat Lab, makes it easy for companies to create mobile agile communities of customers, fans, and employees that can be engaged continuously for insights into their preferences, opinions, and habits. The company’s innovations rival traditional surveys and online communities by employing conversational technologies that reach a broad range of demographics through SMS, social media and messaging apps.
"It doesn’t have as much of a stuffy research feel to it. Consumers felt really at ease with the kinds of messages that they send and receive every day. Sometimes …
"With this type of research, it is like you are texting back and forth with a friend. The use of emojis, the use of memes, makes everything a lot more …
"Before using Rival’s technology, we didn’t have an easy way of engaging a significant number of our fans in a timely manner. Now we have a community that can give …
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