"The Ripl community has already provided immeasurable value. The Rival platform has replaced the need to invest significant resources into siloed, ad-hoc research projects. I don’t have a team of researchers at Brunswick, so the greatest source of value comes from having Reach3 on my virtual team."

"With this type of research, it is like you are texting back and forth with a friend. The use of emojis, the use of memes, makes everything a lot more conversational and we see that people can let their guard down a little bit more and we get great results."