"It doesn’t have as much of a stuffy research feel to it. Consumers felt really at ease with the kinds of messages that they send and receive every day. Sometimes with traditional research, we end up with more questions, more ‘why’s,’ but the videos and the text conversations answered so …

“We have access to millions of data points at Carnival. While valuable, they lack qualitative specificity. By augmenting that data with deep, rich, contextual feedback from our insight community we can produce actionable insights our leadership can use to make truly informed, data-backed decisions.”