“Using Quantcast’s data-led approach was initially to build awareness with the right audience. We used their ‘brand audiences’ tool, which meant we could communicate to the right demographic at the right time. During the course of the campaign we found that it actually started to drive conversions as well as …

“The Quantcast Platform excelled at reaching niche travel audiences during a pandemic. Their powerful technology honed in on the unique attributes of our rapidly changing consumer and their insights allowed us to understand our campaigns on a far deeper and nuanced level.”