Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
"Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured."






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