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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
“comScore Activation enables us to have a more strategic conversation with our advertisers about their needs, giving us the granularity and flexibility we need to take control over our ad …
"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our …
"Comscore allowed me to effectively target the specific demographic of these employers, looking at Blue Collar workers, age, and gender of viewers. I was able to show these clients that …
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