Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
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