“At Kellogg we are continually seeking to improve the overall effectiveness of every media dollar spent. Key to enabling our decisions is understanding who each impression reaches, how visible our ads are, and where the greatest efficiencies exist. Being able to validate our media delivery through a single source with vCE creates opportunities for both near real-time optimizations as well as enhanced future planning.”
"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."

Sisense is an API-first analytics platform that modernizes businesses by seamlessly integrating in-context analytics within applications, leading to action-oriented insights that enhance decision intelligence.
Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software, announced that its global OEM Partner program added seven new valued partners, including: Premier, Inc., Redzone, Vocera Communications, CI&T, LeanKit, N2N and PostUp. By partnering with Tableau, these independent software vendors (ISVs) and Software-as-a-Service (SaaS) providers gain the ability to integrate, co-brand and embed Tableau’s powerful and easy to use data visualization software into their own products.
Infor Birst® is a native cloud business intelligence (BI) and business analytics platform that helps organizations understand and optimize complex processes in less time than traditional BI solutions. Built with patented automation and machine learning technologies, Birst’s “networked BI” approach connects teams and applications across the enterprise via a trusted network of analytics and insights to inform smarter decisions. This unique approach helps leading companies improve profitability, reduce costs, increase revenues, and transform the way they do business—often in 90 days or less.











