"As we continuously adapt to the changing advertising ecosystem, especially during this pandemic, content integrations have become an important and prevalent forum to enhance and emote a brand’s core messaging. It is critical that we provide our clients with a granular understanding into the effectiveness of these integrations, and with …

"Comscore and Eyeota’s Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our 3rd party job function audiences and they are outperforming both of our contextual audiences."