"As we continuously adapt to the changing advertising ecosystem, especially during this pandemic, content integrations have become an important and prevalent forum to enhance and emote a brand’s core messaging. It is critical that we provide our clients with a granular understanding into the effectiveness of these integrations, and with …

“Through our work with comScore and Keller Fay on Project Footprint we are now better able to demonstrate how advertising in The Times can significantly impact consumer behaviour both online and offline. This research has generated significant interest in the marketplace whilst also opening the door to numerous commercial opportunities, …