"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" …

“Mobile has the potential to become a primary venue by which marketers can deliver visually compelling creative to consumers. Bringing the Mobile Rising Stars into the IAB Standard Ad Portfolio signifies a turning point in being able to deliver on mobile’s promise at scale. This is the next step in …