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"Advertisers use Centro’s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance. Recent campaigns on our platform show that using Comscore insights yield up to six times the in-target delivery. This illustrates the quality, effectiveness and value of Comscore’s data."
“When we first started talking to our agencies and publishers about viewability, it was a difficult conversation to have. But as the industry has evolved, our partners have come to understand the importance of measuring viewability - and they want to solve this problem as much as we do.”
Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software, announced that its global OEM Partner program added seven new valued partners, including: Premier, Inc., Redzone, Vocera Communications, CI&T, LeanKit, N2N and PostUp. By partnering with Tableau, these independent software vendors (ISVs) and Software-as-a-Service (SaaS) providers gain the ability to integrate, co-brand and embed Tableau’s powerful and easy to use data visualization software into their own products.
Infor Birst® is a native cloud business intelligence (BI) and business analytics platform that helps organizations understand and optimize complex processes in less time than traditional BI solutions. Built with patented automation and machine learning technologies, Birst’s “networked BI” approach connects teams and applications across the enterprise via a trusted network of analytics and insights to inform smarter decisions. This unique approach helps leading companies improve profitability, reduce costs, increase revenues, and transform the way they do business—often in 90 days or less.
WGSN (www.wgsn.com) is the world’s leading trend authority, serving fashion and creative-led companies in over 86 countries. WGSN services cover fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. WGSN help drive customers to greater success. Together, Create Tomorrow. WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset WGSN bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services.
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