"Comscore provided us the peace of mind needed to confidently execute our media strategy for the Edwards campaign. The ability to create our campaign specific targets and identify efficient programs to reach our key voters along with the reassurance that we were hitting in-targetwas invaluable."

"Comscore and Eyeota’s Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our 3rd party job function audiences and they are outperforming both of our contextual audiences."