"As we continuously adapt to the changing advertising ecosystem, especially during this pandemic, content integrations have become an important and prevalent forum to enhance and emote a brand’s core messaging. It is critical that we provide our clients with a granular understanding into the effectiveness of these integrations, and with …

"Comscore allowed me to effectively target the specific demographic of these employers, looking at Blue Collar workers, age, and gender of viewers. I was able to show these clients that it’s more important to reach the people that count, rather than counting the people they can reach!"