"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."

"Comscore’s predictive methodology is a proven performance driver for our clients and is one of our top tactics. It has superseded cookie-based third-party audience and contextual targeting by achieving greater ROI for our client’s programmatic campaigns."