“Mobile has the potential to become a primary venue by which marketers can deliver visually compelling creative to consumers. Bringing the Mobile Rising Stars into the IAB Standard Ad Portfolio signifies a turning point in being able to deliver on mobile’s promise at scale. This is the next step in …

"Advertisers use Centro’s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance. Recent campaigns on our platform show that using Comscore insights yield up to six times the in-target delivery. This illustrates the quality, effectiveness and value of …