"Comscore’s predictive methodology is a proven performance driver for our clients and is one of our top tactics. It has superseded cookie-based third-party audience and contextual targeting by achieving greater ROI for our client’s programmatic campaigns."

"As the industry seeks to find a solution for cookie deprecation, Comscore has developed a product opportunity that we can confidently execute in the audience targeting space. The Predictive Audiences solution is helping us future-proof our clients and campaigns, thereby allowing us to deliver relevant advertising and impact - independent …