“When we first started talking to our agencies and publishers about viewability, it was a difficult conversation to have. But as the industry has evolved, our partners have come to understand the importance of measuring viewability - and they want to solve this problem as much as we do.”

"Comscore allowed me to effectively target the specific demographic of these employers, looking at Blue Collar workers, age, and gender of viewers. I was able to show these clients that it’s more important to reach the people that count, rather than counting the people they can reach!"