“comScore Activation enables us to have a more strategic conversation with our advertisers about their needs, giving us the granularity and flexibility we need to take control over our ad packages and maximize scale for inventory monetization."

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."