"Our challenges were lack of consistent, actionable customer feedback that could be shared throughout the business. To solve that, we set up a business-wide VOC program with Qualtrics integrated into Salesforce.com. We collect customer feedback at many transactional touchpoints across the customer journey, as well as with periodic relationship and product surveys. I use Site Intercept and Vocalize text analytics to enhance our program."
“With Qualtrics, we are able to drive business decisions based on the needs and desires of our actual customer base instead of sitting in a closed conference room making those decisions on our own. The surveys are easy to use and customize, and they deliver information that is easy to analyze and act upon.”
“Qualtrics is the difference between success and failure. It’s just that simple.”
“Everyone is in a hurry for data. With Qualtrics, we can create a survey in a couple of hours, send it out on a Friday, and have all the insights we need by Monday. Having the data to validate our decisions keeps us from making risky decisions. We also increase the engagement with our customers as they feel that they have a voice.”
“Qualtrics has been a priceless addition to my research toolbox. Our executives are now able to keep a pulse on the business in real time, which is instrumental to our day-to-day operations. We see Qualtrics supporting future research for our HR and advertising teams.”
“Qualtrics gives us a scalable solution for our small internal team to conduct real-time research across our expansive portfolio of brands. Consumer insight is part of our long-term initiative at Wolverine Worldwide. We are already seeing consumer feedback impact our product design and testing, retail stores and ecommerce sites, and the brand marketing teams.”
“Qualtrics has allowed us to better serve our customers and distributors. We now have a real-time pulse and are able to change with the needs of our customers and distributors. We’re not only seeing huge cost savings but also a significantly high customer satisfaction rate as a result.”
“Qualtrics won us over by providing a flexible technology platform. We needed to have the ability to run surveys swiftly, customize the questionnaires, and run our own reports. Using Qualtrics, we can administer multi-rater reviews across our entire global workforce and reinforce everyone’s accountability for personal development.”
“Qualtrics allows us to be more responsive to our research needs with a more cost-effective approach, instead of being required to outsource research or, in some cases, not conduct research altogether because of budget constraints. Now we are able to help guide the business in near real-time with more consumer feedback.”
“With Qualtrics, E*TRADE executes five times the amount of advertising research—and we do it in half the time for one-third the cost. We can’t afford to wait weeks for reports. Getting feedback in a matter of days to make data-driven decisions can make all the difference. It helps make our entire organization more efficient, agile and smart.”
“Since we don’t have a commodity to offer in the financial services market, America First Credit Union has to provide the best possible experience to its members every day. Qualtrics allows us to put our members first because we can act quickly on real-time feedback.”
“With Qualtrics we are able to keep our research in-house because it is so easy to manage surveys and analyze the data. This is critical in order for ING to be able to take immediate action based on the client and employee feedback we are capturing.”
“After a one-hour demo, we were ready to program a survey and send it out the next day. The Qualtrics user interface is so clean, easy and intuitive and allows us to create more visually appealing surveys. Even our agents commented that they had never seen a survey like this and actually thanked us for including them in the process.”
“We have become an intensely data-driven organization because we can gather customer insight ridiculously fast with Qualtrics. Our executives simply won’t make big decisions without good data. We are savings tens of thousands of dollars by making decisions based on facts, rather than intuition.”
“Voice of the customer feedback is extremely important to our executive team. We couldn’t remain competitive without it. With Qualtrics, we’re able to tap insights from thousands of customers that we couldn’t reach in the past. Not only do we get more relevant data to run our business, but we can also build ongoing relationships with patients and family members."