"At Samsung, we make the most of studies. We test and validate everything. Qualtrics offers us a one-stop shop to centralise all data and questionnaires and allows us to standardise the entire study process. With 150 studies per year, this is precious."

“There hasn’t been anything we’ve wanted to do that we haven’t been able to do using Qualtrics Research Suite. Qualtrics has paid for itself with the reduction of outsourced research costs and the ability to do more of our own research faster and better."

“Our investment in talent development is creating economic opportunity for every member of the global workforce.”

“Acting on these insights enabled [employee satisfaction gains] reflecting the effectiveness of actionable feedback loops.”

"Our innovative portfolio really leads the way, but it’s so much more than just the products that we provide. … By convening this coalition that we’re a part of, [we want to] provide Voice of Employee solutions that can be implemented to create a thriving environment."

"It was time to challenge the status quo. We needed measurement that was more predictive, meaningful, actionable and tried to true portfolio health, and that would better allow us to understand our clients’ experience."

"Qualtrics enables us to see our customers more holistically —especially our largest customers, who are buying multiple solutions from us. Qualtrics is the engine behind a very successful CX and attrition enterprise program, and it’s also proving to be valuable at scale by providing a new level of insight into …

"Customer centricity has always been part of Samsara's DNA, Our CEO, Sanjit Biswas, is constantly on the road talking to customers about what they need, what innovation we should invest in next. But acting on customer feedback was never operationalized end-to-end across the company. We weren't just starting from scratch—we …

"We included more than 12 teams across the company in demos and the evaluation, They felt ownership from the beginning. The message was always: ‘this is our shared tool’. That made it easy for different teams to deprecate their old systems because they were already invested in the solution."

"Synthetic data became our “cultural radar,” cutting research timelines from a week to hours while giving us confidence to test messaging against emerging trends. The blended approach lets us move faster on early-stage testing, then validate high-stakes decisions with human panels."

"We needed to move fast to validate whether our brand could resonate with this new consumer segment, Traditional research methods would have taken weeks and a significant budget, limiting how thoroughly we could explore this new audience before making strategic decisions."