98 PROS Testimonials

“As a low cost strategy, airTRFX was the best way to preserve budget, optimize paid media, and gain positioning on Google in only 6 months.”

"PROS capability to work on different platforms, PROS unique ability to tie the entire cycle of different pricing methods together. The ability to not only do the analytics, but then turn that into real-time insights and even force that into the CPQ process. There’re very few people who can do all of those pieces and do it in a multi-platform environment, and that’s where PROS really stood out."

“The pricing comes really on accurate basis. So, we're not losing any customers from our IBE or showing discrepancies.”

“I'm not sure we knew how incredible it would be. The Uplift pricing is available on 100% of Air Canada's airTRFX pages and the seamless and record time implementation was possible because of the PROS automation. Our average transaction value is up, we have new passengers that otherwise may not have selected Air Canada, and we’re seeing longer booking windows.”

“I absolutely love working with PROS. I’ve been on a journey with them since I joined Virgin Atlantic three years ago and the support that they give is incredible. If you’ve got any questions or issues their support team is on it immediately. We might be in different time zones but there’s always someone there for us, so it’s amazing.“

“More than 25% of our customers who are redeeming with points come through just two PROS pages. The conversion rate coming from our airTRFX rewards page is double our other airTRFX pages, which also perform well, but it just speaks to the impact of having that availability of rewards bookings on that page.”

“We wanted to make the shopping experience easy, we wanted to make it feel safe and comfortable to travel, and we wanted to give them the tools to do all of that in the most seamless way possible. With PROS, customers can browse through our network and see results tailored to their travel preferences and they can book it right there in just a few clicks.”

“We rely on PROS for the personalization that it offers. With PROS we can offer a dynamic fare in one of our channels that customers can click on and convert with right away. They don’t have to go hunting for the fare, we lead them right to the fare that they’ve seen in the ad, which is critical to build trust with the customer.”

“PROS products are scalable and enable our customers to help other customers find the low prices, because when somebody finds a really low price it will stay on the airTRFX pages so they can go exactly the date and the route where the low prices are now.”

“We use PROS airSEM for acquisition of new traffic, we use Custom Pages from airTRFX to make sure that the journey from ad to acquisition is seamless. If you don’t have the entire stack of Offer Marketing products you will never be able to retain the customer starting from acquisition until retention, so there will always be gaps. PROS Offer Marketing Platform will bridge your gaps along with your other complementary ad tech or CX products.”

“As a new LCC, aggressive low fare marketing absolutely underpins what we do day to day commercially. The partnership with PROS is fundamental to that. We have a limited amount of funding in terms of our marketing, so we use Offer Marketing as a key pillar to make our money as efficient and economical as possible.”

“We wanted to use the best technology to evolve our pricing and capture the full value of our products."

“When we first started this process, we wanted to know whether dynamic pricing improves engagement rate, conversion rate, any of those things, more than a static price? The answer was absolutely yes. When we use the dynamic pricing in emails we saw a 90% lift in conversion and a 40% lift in click through rate.”

“airTRFX enables us to be extremely nimble in the type of pages we can create. We were able to have National Park pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”

“Since launching airSEM we have seen at 216% increase in Revenue, 36% decrease in Cost of Sale, and 56% increase in ROI.”