"The PROS team of consultants took the time to really learn our business before conducting any analysis. Then once underway, after just one week we had four powerful reports from the data supplied. I actually learned from my own data, because they gave me reports that I could never have …

"New pricing tools utilized in the bid season have helped us to expand margin, grow our business, and improve our network efficiency by assisting us to make better pricing decisions."

“Our airTRFX pages not only build brand awareness for United Packages but also drive significant revenue. They provide seamless experiences from search to booking, and our custom pages account for 30% of airTRFX-driven revenue and 40% of the traffic.”

“I'm not sure we knew how incredible it would be. The Uplift pricing is available on 100% of Air Canada's airTRFX pages and the seamless and record time implementation was possible because of the PROS automation. Our average transaction value is up, we have new passengers that otherwise may not …

“I absolutely love working with PROS. I’ve been on a journey with them since I joined Virgin Atlantic three years ago and the support that they give is incredible. If you’ve got any questions or issues their support team is on it immediately. We might be in different time zones …

“More than 25% of our customers who are redeeming with points come through just two PROS pages. The conversion rate coming from our airTRFX rewards page is double our other airTRFX pages, which also perform well, but it just speaks to the impact of having that availability of rewards bookings …

“We wanted to make the shopping experience easy, we wanted to make it feel safe and comfortable to travel, and we wanted to give them the tools to do all of that in the most seamless way possible. With PROS, customers can browse through our network and see results tailored …

“We rely on PROS for the personalization that it offers. With PROS we can offer a dynamic fare in one of our channels that customers can click on and convert with right away. They don’t have to go hunting for the fare, we lead them right to the fare that …

“PROS products are scalable and enable our customers to help other customers find the low prices, because when somebody finds a really low price it will stay on the airTRFX pages so they can go exactly the date and the route where the low prices are now.”

“We use PROS airSEM for acquisition of new traffic, we use Custom Pages from airTRFX to make sure that the journey from ad to acquisition is seamless. If you don’t have the entire stack of Offer Marketing products you will never be able to retain the customer starting from acquisition …

“As a new LCC, aggressive low fare marketing absolutely underpins what we do day to day commercially. The partnership with PROS is fundamental to that. We have a limited amount of funding in terms of our marketing, so we use Offer Marketing as a key pillar to make our money …

“We wanted to use the best technology to evolve our pricing and capture the full value of our products."

“When we first started this process, we wanted to know whether dynamic pricing improves engagement rate, conversion rate, any of those things, more than a static price? The answer was absolutely yes. When we use the dynamic pricing in emails we saw a 90% lift in conversion and a 40% …

“airTRFX enables us to be extremely nimble in the type of pages we can create. We were able to have National Park pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”

“Since launching airSEM we have seen at 216% increase in Revenue, 36% decrease in Cost of Sale, and 56% increase in ROI.”