98 PROS Testimonials

"PROS is great, there is not a better pricing software package out there that money can buy."

“I think all these new developments that PROS is working on, like Willingness to Pay, Dynamic Pricing, I think it’s very aligned with what the airline industry needs and it’s very aligned with our objective at TAP.”

"Pricing Analytics provides insight regarding our customers' purchasing behavior that we have never had before, allowing us to make better pricing decisions going forward."

“We wanted to make the shopping experience easy, we wanted to make it feel safe and comfortable to travel, and we wanted to give them the tools to do all of that in the most seamless way possible. With PROS, customers can browse through our network and see results tailored to their travel preferences and they can book it right there in just a few clicks.”

“PROS products are scalable and enable our customers to help other customers find the low prices, because when somebody finds a really low price it will stay on the airTRFX pages so they can go exactly the date and the route where the low prices are now.”

“We use PROS airSEM for acquisition of new traffic, we use Custom Pages from airTRFX to make sure that the journey from ad to acquisition is seamless. If you don’t have the entire stack of Offer Marketing products you will never be able to retain the customer starting from acquisition until retention, so there will always be gaps. PROS Offer Marketing Platform will bridge your gaps along with your other complementary ad tech or CX products.”

“As a new LCC, aggressive low fare marketing absolutely underpins what we do day to day commercially. The partnership with PROS is fundamental to that. We have a limited amount of funding in terms of our marketing, so we use Offer Marketing as a key pillar to make our money as efficient and economical as possible.”

“We wanted to use the best technology to evolve our pricing and capture the full value of our products."

“When we first started this process, we wanted to know whether dynamic pricing improves engagement rate, conversion rate, any of those things, more than a static price? The answer was absolutely yes. When we use the dynamic pricing in emails we saw a 90% lift in conversion and a 40% lift in click through rate.”

“airTRFX enables us to be extremely nimble in the type of pages we can create. We were able to have National Park pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”

“Since launching airSEM we have seen at 216% increase in Revenue, 36% decrease in Cost of Sale, and 56% increase in ROI.”

“Dynamic fares helped us improve the accuracy ad messages and landing page price, leading to better results. Through Google Dynamic Remarketing we were able to track the full customer journey within Google Analytics and that led us to better audiences created directly within GA360."

“Switching to the PROS solution will provide cost savings and the ability to handle billions of shopping requests annually besides moving to dynamic pricing, personalized offers, and dynamic bundling in the near future.”

"Due to the growing nature of our business and the demand for faster response to business needs, the manual approach to pricing was no longer working. It’s simply not viable. We wanted to use the best technology to evolve our pricing and effectively manage our business, now and into the future.”

“PROS Gen IV AI provides more strategic pricing recommendations that align with the market and our strategy.”