PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.
"We wanted to develop something more state of the art in the business. Mainly, we wanted to be more proactive in knowing our customer better and have all the possible tools in order to be able to analyze all the data that is now available."
“Dynamic fares helped us improve the accuracy ad messages and landing page price, leading to better results. Through Google Dynamic Remarketing we were able to track the full customer journey within Google Analytics and that led us to better audiences created directly within GA360."
"PROS is the core tool of our new sales process that enables us to produce more reliable and professional commercial proposals, boost administrative productivity and improve our image and customer satisfaction."
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