PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.
“We rely on PROS for the personalization that it offers. With PROS we can offer a dynamic fare in one of our channels that customers can click on and convert with right away. They don’t have to go hunting for the fare, we lead them right to the fare that they’ve seen in the ad, which is critical to build trust with the customer.”
"We wanted to develop something more state of the art in the business. Mainly, we wanted to be more proactive in knowing our customer better and have all the possible tools in order to be able to analyze all the data that is now available."
“We literally found the data limits to [Microsoft] Excel. We ended up having multiple Excel sheets because it couldn't physically hold any more rows and columns of information. And that process itself was taking about a third of each my analysts’ day.”
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