“We wanted to use the best technology to evolve our pricing and capture the full value of our products."

“The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate.”

"After an exhaustive review of advanced pricing software vendors, it became very clear to us that PROS is the right partner to support our profitable growth initiatives and to improve operating ease and speed for our dealer network."

“I think I would call it almost like a family relationship b/c I have been working with PROS for almost 30 years now. My entire lifespan in RM, so I’ve gotten to truly understand and appreciate it’s more like friendships which we have formed over the last three decades and …

“For us, it’s the heart of the organization that holds all the prices and our business logic and really drives the revenue and profitability for the whole organization.”

“I think all these new developments that PROS is working on, like Willingness to Pay, Dynamic Pricing, I think it’s very aligned with what the airline industry needs and it’s very aligned with our objective at TAP.”

“PROS has been instrumental in helping us and guiding us through this journey so the optimization solutions, the forecasting has been instrumental in recalibrating our markets so we’re hoping to take that forward as well.”

“I think PROS has been really instrumental in taking away all the monotonous tasks that I don’t want to do, that other people don’t want to do, in order to manage our pricing, and at this point, I don’t see another way to do it.”

“Since implementing both Smart CPQ and Smart PO&M it has really helped us once again taking control of the prices and making sure that any kind of price changes were happening very fast, and it allowed us to really unlock a number of opportunities that were lying in the less …

“I’ve seen what PROS is working on in the air cargo industry, and I’m really excited about it.”

“At airBaltic, we are particularly keen on adopting AI, as we believe that a modern business world without AI is unimaginable.”

"The implementation and testing of new techniques took approximately six months from the first kick-off meeting until the moment we were able to measure the results and have data-driven conclusions."

“As a low cost strategy, airTRFX was the best way to preserve budget, optimize paid media, and gain positioning on Google in only 6 months.”

“We are excited to partner with EveryMundo to enable our guests to more easily access our online room rates, across a wide range of channels. This also provides an opportunity to further encourage guests to book directly, allowing us to build more robust and beneficial relationships with our guests before …

"The advantage of using PROS airTRFX is that we can have real-time fares updated on our website displaying the best offer for each destination. The structure that airTRFX provides makes it easy to follow SEO best practices which helps us rank better in organic search. Our air TRFX pages are …