"PROS Offer Marketing solutions have created so much efficiency for us and have truly been like an extension of our marketing team."

“Switching to the PROS solution will provide cost savings and the ability to handle billions of shopping requests annually besides moving to dynamic pricing, personalized offers, and dynamic bundling in the near future.”

“Before PROS, our fare sales were manual and time-consuming. Now, with airTRFX and airWire, we’re seeing a 20% lift in revenue and customer conversion—driven by real-time personalization and scalable campaigns.”

“We considered a wide range of vendors but ultimately we chose PROS because we were looking for an experienced partner with the best technology that could scale to support our business model and future growth plans."

“For me, PROS controls a single source of truth for managing pricing where we can have everything together integrated and have the best of in terms of pricing optimization and management.”

“I think I would call it almost like a family relationship b/c I have been working with PROS for almost 30 years now. My entire lifespan in RM, so I’ve gotten to truly understand and appreciate it’s more like friendships which we have formed over the last three decades and …

“For us, it’s the heart of the organization that holds all the prices and our business logic and really drives the revenue and profitability for the whole organization.”

“I think all these new developments that PROS is working on, like Willingness to Pay, Dynamic Pricing, I think it’s very aligned with what the airline industry needs and it’s very aligned with our objective at TAP.”

“PROS has been instrumental in helping us and guiding us through this journey so the optimization solutions, the forecasting has been instrumental in recalibrating our markets so we’re hoping to take that forward as well.”

“I think PROS has been really instrumental in taking away all the monotonous tasks that I don’t want to do, that other people don’t want to do, in order to manage our pricing, and at this point, I don’t see another way to do it.”

“Since implementing both Smart CPQ and Smart PO&M it has really helped us once again taking control of the prices and making sure that any kind of price changes were happening very fast, and it allowed us to really unlock a number of opportunities that were lying in the less …

“I’ve seen what PROS is working on in the air cargo industry, and I’m really excited about it.”

“At airBaltic, we are particularly keen on adopting AI, as we believe that a modern business world without AI is unimaginable.”

"The implementation and testing of new techniques took approximately six months from the first kick-off meeting until the moment we were able to measure the results and have data-driven conclusions."

“As a low cost strategy, airTRFX was the best way to preserve budget, optimize paid media, and gain positioning on Google in only 6 months.”