"Linking systems like Graph are so important. There were some jaws-on-the-floor kind of reactions when we saw how it would work because getting this kind of linking information has been so tedious for us, and Graph’s interface is so beautiful, easy, intuitive, and even kind of enjoyable to use. So …

"Our team loves working with Persona, specifically the people. It's been a breath of fresh air working with such a dedicated, friendly, and available team."

"Thanks to customizable workflows, we don’t have to fall back on legacy methods or rely too heavily on manual review. Rather than needing to manually verify edge cases, we’re able to see the information real-time and react quickly."

"Persona enables us to seamlessly customize the verification process, accounting for the unique needs and forms of identification across Coursera’s global learner community."

“Our core banking software has a digital account opening solution, which we used for about three years. But it really couldn’t meet our needs for a number of reasons.”

“It lacked a number of automated checks that could have stopped fraudsters from getting through in the first place. We were spending hours each week cleaning up.”

"At Instacart, we try to do as much as we can on our own, but when it comes to big volumes and building out something very complex like an identity program, it made sense to go with a vendor."

“Companies that handle a lot of money typically have a pretty big target on their backs when it comes to fraud. And yet here’s all this private information being slung around and traded between parties. It creates a lot of surface attack areas where fraudsters can come in via spoofing, …

"In the past, when a client needed to transfer funds, they might have picked up the phone and called the recipient for verification. But today, with voice deepfakes and the like, there’s less confidence in relying on a voice. We needed something that could provide high assurance without being overly …

"Discogs' marketplace has evolved from an informal Craigslist-type community to a more polished eBay-like experience. As part of that shift, we needed identity verification, but the challenge was getting it off the ground with limited resources."

"We relied on our development team to manually query our database to find linked accounts. This was costly, and it took a long time to complete."

"For any kind of initial investigation process, Graph is our go-to tool to uncover linked or suspicious account patterns. It’s a great tool to use as a starting point of any fraud investigation."

"Because Persona provides such a great user-experience, our conversion rates have remained steady even after implementing a comprehensive onboarding process. At the same time we feel a lot more confident in our ability to weed out bad actors."

"When there’s a suspicious case, we can just send a Cases link and it has all the information previously collected by Persona in a single place. That makes it easy for anyone to report suspicious activity to the fraud team without worrying about miscommunication."

"Persona enables us to look at all signals from a customer and catch red flags in a way that the human eye can’t. Rather than manually comparing past applications or scrutinizing ID photos, Persona’s AI helps us automatically identify these bad actors, saving us a lot of hassle."