"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."

"Once we acquire a brand, we turn our efforts to quickly growing that brand in its current market, and then assessing the opportunity for further geographical expansion, efficiently scaling sales and profit in the existing markets puts us in good stead to break into other markets, while maintaining an efficient …

“We’re willing to accept a lower ROAS on these new marketplaces. We understand it takes investment to see a longtime goal come to fruition and getting access to early Betas enables us to de-risk ourselves and prepare for the future.”

“We partnered closely with our Perpetua partners to evaluate what tools we have available in Perpetua to manage our bid schedules, increase multipliers and get strategic on a product and campaign level, what audiences best support us in every phase, and how we leverage those audiences moving forward.”