"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
"But we knew that in order to attract new audiences to the Crocs brand within Europe, we needed to do more than focus on lower funnel strategies via Sponsored Ads, and the Amazon DSP was our answer.”
"As digital marketers and platform managers, our efforts should be measured on the changes we make to what we know or expect to happen. Validating our hypothesis through marketing is not enough."
"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."
"We never want to completely remove the human element, but scale was a challenge for bid optimizations. Also, we wanted to prove out what our investment in search was doing for the overall business. Making sure we weren’t stepping in front of sales, but actually changing the behavior of consumers."
"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."
"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."
"With Perpetua, we were able to really quickly scale our business. They made it easy to shift our focus from branded search to a category and competitor strategy and provided support and recommendations to help us incrementally grow our sales."
"If we didn't have Perpetua, we wouldn't be strategically advertising for so many brands. Perpetua makes it possible to create precise campaigns in a matter of minutes."
"Just imagine, you're managing a $20M brand and you're only seeing $50k from Amazon. Given all of the work that goes into driving results in that channel, it just wasn't possible for brand managers to drive results."
"Perpetua is basically an enhancement to AMS."
“Perpetua is amazing. Leveraging auto campaigns in Sponsored Products has made it easy to identify what’s working for us and what could use improvement. This strategy has given us time back to shift some of our focus back to our bigger products.”
"Perpetua gives us transparency and control. With Perpetua, we have full visibility into the impact of our ad spend, so we can swiftly double down on what's driving true incremental growth."
“We’re willing to accept a lower ROAS on these new marketplaces. We understand it takes investment to see a longtime goal come to fruition and getting access to early Betas enables us to de-risk ourselves and prepare for the future.”
“One of Perpetua’s big strengths is allowing brands to look at performance of specific products, as we launch into new channels, it’s important for us to understand which SKUs are in demand or can even succeed on that channel, and with the flexibility of Perpetua’s goals to hone in at a product-level, we can track performance for each product across each channel.”