"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."

"Perpetua's AI is able to execute on a lot of things that otherwise would have been manual. Which in a growing, fast paced startup is invaluable to us."

“We knew that running influencer marketing campaigns were going to be crucial for us to grow as a brand. But our challenge was finding the best way to tie our influencer marketing back to Amazon and attribute these efforts to sales performance.”

“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”

“You know, once you get to number one, you start hearing from a lot of people, ‘hey, how do you do it? What's your secret sauce?’ I’d love to tell them all, it's because we're so great. And that's certainly part of it, but I always tell people, you need …

"As digital marketers and platform managers, our efforts should be measured on the changes we make to what we know or expect to happen. Validating our hypothesis through marketing is not enough."

"We never want to completely remove the human element, but scale was a challenge for bid optimizations. Also, we wanted to prove out what our investment in search was doing for the overall business. Making sure we weren’t stepping in front of sales, but actually changing the behavior of consumers."

"But we knew that in order to attract new audiences to the Crocs brand within Europe, we needed to do more than focus on lower funnel strategies via Sponsored Ads, and the Amazon DSP was our answer.”

"Our category is extremely competitive, so appearing on the first page of results is a game changer when it comes to attracting new-to-brand customers.”

"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."

"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."

"We approached the shift to online shopping as an opportunity to ensure all of our online grocery channels and product pages were fully optimized for search, It was important for us to use this opportunity to leverage these newer online marketplaces and their relatively low CPC (cost per click) rates …

"We were a mess, there's no way we could've done it without those guys [Cartograph]. They were great teachers for us, helping us build a foundation that we could learn and grow from."

"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."

"Instacart represents the intersection of brick and mortar and eCommerce for both shoppers as well as CPG brands. The combined power of Instacart's Featured Products with Perpetua’s always-on optimizations ensure our advertising drives continued business growth."