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"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
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"With Perpetua, we were able to really quickly scale our business. They made it easy to shift our focus from branded search to a category and competitor strategy and provided support and recommendations to help us incrementally grow our sales."
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“We partnered closely with our Perpetua partners to evaluate what tools we have available in Perpetua to manage our bid schedules, increase multipliers and get strategic on a product and campaign level, what audiences best support us in every phase, and how we leverage those audiences moving forward.”
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"Perpetua is basically an enhancement to AMS."
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"Cartograph is a mission-driven company, we have the privilege of helping build brands that are better for people and better for the planet."
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“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”
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“When analyzing our clients’ performance, access to more granular data allows us to better determine how and where we should be optimizing our ad dollars, It’s a lot easier to group data up in analysis, than it is to break things down and make assumptions, and using Perpetua we can …
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"From our dedicated Data Strategist who collaborates with our team and is with us every step of the way, listening to and actioning our feedback on the platform, to the speed of their product development and investment in data science, our team has the confidence that in partnering with Perpetua …
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"The experience with Perpetua felt tailored, transparent, and ultimately more effective.”
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"We're willing to invest more in acquiring new customers by winning category keywords on Target because we've seen an incredible repeat purchase rate of +51% through this channel."
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“You know, once you get to number one, you start hearing from a lot of people, ‘hey, how do you do it? What's your secret sauce?’ I’d love to tell them all, it's because we're so great. And that's certainly part of it, but I always tell people, you need …
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"As digital marketers and platform managers, our efforts should be measured on the changes we make to what we know or expect to happen. Validating our hypothesis through marketing is not enough."
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"We never want to completely remove the human element, but scale was a challenge for bid optimizations. Also, we wanted to prove out what our investment in search was doing for the overall business. Making sure we weren’t stepping in front of sales, but actually changing the behavior of consumers."
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"But we knew that in order to attract new audiences to the Crocs brand within Europe, we needed to do more than focus on lower funnel strategies via Sponsored Ads, and the Amazon DSP was our answer.”
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"Perpetua Capital offers an ease of flexibility, we're not just using it to scale on Amazon, we can take a look back at our marketing assets and product photography and make sure that it really fits the brand, and that we're telling the right story, and we're educating our customers …