"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."
"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."
“You know, once you get to number one, you start hearing from a lot of people, ‘hey, how do you do it? What's your secret sauce?’ I’d love to tell them all, it's because we're so great. And that's certainly part of it, but I always tell people, you need to call Perpetua.”
"For Rich Insight, growing each of its brands more efficiently required customized strategies. In particular, establishing awareness for newer market entrants and maximizing the return on investment for more mature players called for more effective budget management."
"Our category is extremely competitive, so appearing on the first page of results is a game changer when it comes to attracting new-to-brand customers.”
"It all started with chicken soup. I was thinking one day about how great it would be to have our own stock on-hand for whenever we were making Risotto or any other dish that requires stock. I decided to try freezing in regular ice cube trays but didn’t know how much was in each cube or how much to take out to defrost. It was wasteful, time-consuming and frustrating."
"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."
“We knew that running influencer marketing campaigns were going to be crucial for us to grow as a brand. But our challenge was finding the best way to tie our influencer marketing back to Amazon and attribute these efforts to sales performance.”
"We're willing to invest more in acquiring new customers by winning category keywords on Target because we've seen an incredible repeat purchase rate of +51% through this channel."
"Perpetua has helped streamline our Amazon PPC ad management, leading to more efficient campaigns. An intuitive interface and automation features have simplified the process of monitoring and adjusting bids, allowing us to focus more on strategy and creativity rather than manual tasks."
"Cartograph is a mission-driven company, we have the privilege of helping build brands that are better for people and better for the planet."
"Instacart represents the intersection of brick and mortar and eCommerce for both shoppers as well as CPG brands. The combined power of Instacart's Featured Products with Perpetua’s always-on optimizations ensure our advertising drives continued business growth."
"With Perpetua, we were able to really quickly scale our business. They made it easy to shift our focus from branded search to a category and competitor strategy and provided support and recommendations to help us incrementally grow our sales."
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”