37 Perpetua Testimonials

"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."

"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."

"We're willing to invest more in acquiring new customers by winning category keywords on Target because we've seen an incredible repeat purchase rate of +51% through this channel."

“When analyzing our clients’ performance, access to more granular data allows us to better determine how and where we should be optimizing our ad dollars, It’s a lot easier to group data up in analysis, than it is to break things down and make assumptions, and using Perpetua we can really hone in on, and execute very nuanced and advanced strategies at a target level.”

"From our dedicated Data Strategist who collaborates with our team and is with us every step of the way, listening to and actioning our feedback on the platform, to the speed of their product development and investment in data science, our team has the confidence that in partnering with Perpetua we’re able to extract better performance for our clients.”

"When I was feeling lonely I would go to an American restaurant or a coffee shop. It made me immediately feel comfortable and a little closer to home. That’s the power of food - it can transport you anywhere in the world in a second. This is when I decided to move back to LA and start a career in the food industry."

"We approached the shift to online shopping as an opportunity to ensure all of our online grocery channels and product pages were fully optimized for search, It was important for us to use this opportunity to leverage these newer online marketplaces and their relatively low CPC (cost per click) rates to increase our category share and grow our consumer base."

“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”

"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."

"Instacart represents the intersection of brick and mortar and eCommerce for both shoppers as well as CPG brands. The combined power of Instacart's Featured Products with Perpetua’s always-on optimizations ensure our advertising drives continued business growth."

"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."

"It all started with chicken soup. I was thinking one day about how great it would be to have our own stock on-hand for whenever we were making Risotto or any other dish that requires stock. I decided to try freezing in regular ice cube trays but didn’t know how much was in each cube or how much to take out to defrost. It was wasteful, time-consuming and frustrating."

"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."

“Perpetua is a critical part of our approach to the marketplace. The relationship was founded on our mutual agility and reliance on focused innovation. The platform is different. Their team is different. This difference has them leading the way and we want to be there with them."

"As digital marketers and platform managers, our efforts should be measured on the changes we make to what we know or expect to happen. Validating our hypothesis through marketing is not enough."