"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”
"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."
“Perpetua is a critical part of our approach to the marketplace. The relationship was founded on our mutual agility and reliance on focused innovation. The platform is different. Their team is different. This difference has them leading the way and we want to be there with them."
“We knew that running influencer marketing campaigns were going to be crucial for us to grow as a brand. But our challenge was finding the best way to tie our influencer marketing back to Amazon and attribute these efforts to sales performance.”
"Instacart represents the intersection of brick and mortar and eCommerce for both shoppers as well as CPG brands. The combined power of Instacart's Featured Products with Perpetua’s always-on optimizations ensure our advertising drives continued business growth."
“When analyzing our clients’ performance, access to more granular data allows us to better determine how and where we should be optimizing our ad dollars, It’s a lot easier to group data up in analysis, than it is to break things down and make assumptions, and using Perpetua we can really hone in on, and execute very nuanced and advanced strategies at a target level.”
"From our dedicated Data Strategist who collaborates with our team and is with us every step of the way, listening to and actioning our feedback on the platform, to the speed of their product development and investment in data science, our team has the confidence that in partnering with Perpetua we’re able to extract better performance for our clients.”
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”
"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."
"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."
"If we didn't have Perpetua, we wouldn't be strategically advertising for so many brands. Perpetua makes it possible to create precise campaigns in a matter of minutes."
"Just imagine, you're managing a $20M brand and you're only seeing $50k from Amazon. Given all of the work that goes into driving results in that channel, it just wasn't possible for brand managers to drive results."
"Perpetua is basically an enhancement to AMS."
“Perpetua is amazing. Leveraging auto campaigns in Sponsored Products has made it easy to identify what’s working for us and what could use improvement. This strategy has given us time back to shift some of our focus back to our bigger products.”