"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
“Perpetua is a critical part of our approach to the marketplace. The relationship was founded on our mutual agility and reliance on focused innovation. The platform is different. Their team is different. This difference has them leading the way and we want to be there with them."
"With Perpetua, we were able to really quickly scale our business. They made it easy to shift our focus from branded search to a category and competitor strategy and provided support and recommendations to help us incrementally grow our sales."
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”
"Cartograph is a mission-driven company, we have the privilege of helping build brands that are better for people and better for the planet."
"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."
"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."
"We were a mess, there's no way we could've done it without those guys [Cartograph]. They were great teachers for us, helping us build a foundation that we could learn and grow from."
"Perpetua's AI is able to execute on a lot of things that otherwise would have been manual. Which in a growing, fast paced startup is invaluable to us."
“We knew that running influencer marketing campaigns were going to be crucial for us to grow as a brand. But our challenge was finding the best way to tie our influencer marketing back to Amazon and attribute these efforts to sales performance.”
“You know, once you get to number one, you start hearing from a lot of people, ‘hey, how do you do it? What's your secret sauce?’ I’d love to tell them all, it's because we're so great. And that's certainly part of it, but I always tell people, you need to call Perpetua.”
"It all started with chicken soup. I was thinking one day about how great it would be to have our own stock on-hand for whenever we were making Risotto or any other dish that requires stock. I decided to try freezing in regular ice cube trays but didn’t know how much was in each cube or how much to take out to defrost. It was wasteful, time-consuming and frustrating."
"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."
"Once we acquire a brand, we turn our efforts to quickly growing that brand in its current market, and then assessing the opportunity for further geographical expansion, efficiently scaling sales and profit in the existing markets puts us in good stead to break into other markets, while maintaining an efficient ACOS and blended ACOS."
"We have looked at a lot of solutions out there and Perpetua stood out from the rest - especially in regards to the Amazon DSP, we're also very excited to be an official partner of Perpetua’s Brand Acquisition Ecosystem, allowing FBA sellers to sell to a trusted acquirer in the most efficient manner."