"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."
"But we knew that in order to attract new audiences to the Crocs brand within Europe, we needed to do more than focus on lower funnel strategies via Sponsored Ads, and the Amazon DSP was our answer.”
"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."
"When I was feeling lonely I would go to an American restaurant or a coffee shop. It made me immediately feel comfortable and a little closer to home. That’s the power of food - it can transport you anywhere in the world in a second. This is when I decided to move back to LA and start a career in the food industry."
"One of the things we recognized early on was: if you’re not playing well on Amazon, you’re not really online."
"We knew if we could win there, we could continue to build successful brands. We knew to scale globally, a strong position on Amazon would give us a great foundation from which to grow."
"With Perpetua, we were able to really quickly scale our business. They made it easy to shift our focus from branded search to a category and competitor strategy and provided support and recommendations to help us incrementally grow our sales."
"Perpetua gives us transparency and control. With Perpetua, we have full visibility into the impact of our ad spend, so we can swiftly double down on what's driving true incremental growth."
“We’re willing to accept a lower ROAS on these new marketplaces. We understand it takes investment to see a longtime goal come to fruition and getting access to early Betas enables us to de-risk ourselves and prepare for the future.”
“One of Perpetua’s big strengths is allowing brands to look at performance of specific products, as we launch into new channels, it’s important for us to understand which SKUs are in demand or can even succeed on that channel, and with the flexibility of Perpetua’s goals to hone in at a product-level, we can track performance for each product across each channel.”
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”
“Perpetua is a critical part of our approach to the marketplace. The relationship was founded on our mutual agility and reliance on focused innovation. The platform is different. Their team is different. This difference has them leading the way and we want to be there with them."
"For Rich Insight, growing each of its brands more efficiently required customized strategies. In particular, establishing awareness for newer market entrants and maximizing the return on investment for more mature players called for more effective budget management."
"It all started with chicken soup. I was thinking one day about how great it would be to have our own stock on-hand for whenever we were making Risotto or any other dish that requires stock. I decided to try freezing in regular ice cube trays but didn’t know how much was in each cube or how much to take out to defrost. It was wasteful, time-consuming and frustrating."
"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."