"We could be totally transparent. This tool is going to, full stop, deliver you way better ad performance."

"Once we acquire a brand, we turn our efforts to quickly growing that brand in its current market, and then assessing the opportunity for further geographical expansion, efficiently scaling sales and profit in the existing markets puts us in good stead to break into other markets, while maintaining an efficient …

“We’re willing to accept a lower ROAS on these new marketplaces. We understand it takes investment to see a longtime goal come to fruition and getting access to early Betas enables us to de-risk ourselves and prepare for the future.”

"We were a mess, there's no way we could've done it without those guys [Cartograph]. They were great teachers for us, helping us build a foundation that we could learn and grow from."

"Perpetua's AI is able to execute on a lot of things that otherwise would have been manual. Which in a growing, fast paced startup is invaluable to us."

"We're willing to invest more in acquiring new customers by winning category keywords on Target because we've seen an incredible repeat purchase rate of +51% through this channel."

"It all started with chicken soup. I was thinking one day about how great it would be to have our own stock on-hand for whenever we were making Risotto or any other dish that requires stock. I decided to try freezing in regular ice cube trays but didn’t know how …

"I suggested we look for those large whiskey cube trays, but none had fill lines so that didn’t solve our problem. It seemed like such a simple solution, I figured someone had to be doing it. But when we looked online, it didn’t exist."

"Perpetua Capital offers an ease of flexibility, we're not just using it to scale on Amazon, we can take a look back at our marketing assets and product photography and make sure that it really fits the brand, and that we're telling the right story, and we're educating our customers …

"Perpetua has helped streamline our Amazon PPC ad management, leading to more efficient campaigns. An intuitive interface and automation features have simplified the process of monitoring and adjusting bids, allowing us to focus more on strategy and creativity rather than manual tasks."

"Coming off of a strong 2024 event, we needed to figure out how to comp over that success. This Prime Big Deals Days being our first using Perpetua, we knew we needed to grow our market share on Amazon with a full funnel ads strategy.”

“We partnered closely with our Perpetua partners to evaluate what tools we have available in Perpetua to manage our bid schedules, increase multipliers and get strategic on a product and campaign level, what audiences best support us in every phase, and how we leverage those audiences moving forward.”

“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.”

"This gave us the ability to meet shoppers when their purchase intent was highest. With Perpetua's expertise and campaign optimization, we are able to achieve this with maximum efficiency."

"Instacart represents the intersection of brick and mortar and eCommerce for both shoppers as well as CPG brands. The combined power of Instacart's Featured Products with Perpetua’s always-on optimizations ensure our advertising drives continued business growth."