504 Pentagram Testimonials

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  • "The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."

  • "POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

  • "Bridges move people and companies from one place to another."

  • "The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

  • "It was important that the book aligned with Flow’s distinctive aesthetic, which is rooted in the sensibility of its owner."

  • "The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."

  • "The framework is the first time O-pa has taken a comprehensive approach to its identity, bringing its programs and venues together visually as part of the same institution."

  • "On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."

  • "After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

  • "The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."

  • "The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."

  • "Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."

  • "The redesign builds on the simplicity and clarity of MIT’s design heritage and transforms it."

  • "The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."

  • "Other sleep- and breakfast-inspired items include mugs and T-shirts with playful slogans. The newspaper-format teaser ‘Cereal Times’ also features the brand’s signature bold typography, bright colours and playful copy."