"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."
"While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly …
"The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."
"The shape of the logo suggests the form of an ‘A’ and a skyscraper as seen in perspective."
"The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."
"The logo suggests a quantum core and visually resonates with a qubit, the basic unit of quantum information."
"Pentagram were tasked with devising a visual identity that communicates the newly named practice's brand personality."
"Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."
"The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."
"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."
"In addition to the grayscale gradient of the primary logotype, the gradation appears in the primary palette of five bright, bold colors."
"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."
"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."
"The school’s new spirit mark, the face of a determined but friendly fox composed in a five-pointed star, references the Sidwell Friends legacy as the only Quaker school in the nation’s capital."
“The identity has clarity and energy. During the design process, we showed some of the work to our students and they said it made them feel like they go to a school that encourages them to be inventive because there’s an unpredictability built into the design. That unexpectedness—and structure and …
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