"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."
"The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things."
"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."
"The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team."
"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."
"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."
"The clean, easy to navigate tabs allow users to quickly find what they are looking for, while also being able to freely explore other areas of TUTS online."
"Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."
"The site applies a ‘frankness’ to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries."
"The film and logo are originated from projections of the Spirit of Ecstasy which has always been the inspiration for Rolls-Royce."
"Each pendulum is equipped with a speaker playing a calming ambient bassline, while artificial intelligence modulates sounds that are being made in the space."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of Madame Butterfly."
"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."
"Pentagram built the brand identity around a core ‘timeline’ visual, representing a progression from functional solutions to transformative organisational and societal perspectives."
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