"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."
"The identity reflects the specialized focus of the firm and its roots in science and technology."
"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."
"Pentagram built the brand identity around a core ‘timeline’ visual, representing a progression from functional solutions to transformative organisational and societal perspectives."
"Pentagram was asked to create the brand identity and environmental graphics for The Doha Exhibition and Convention Center (DECC) is a state-of-the-art convention centre, which opened in 2015."
"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."
"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."
"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."
"The logo marries a regal ‘crown’ monogram with the flourish of human handwriting."
"The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."
"The designers wanted to dig deeper, to understand why each item had such significance and what criteria underpinned the curators’ choices."
"Working alongside the engineers, the design was tweaked to make the piece acoustically sound as well as structurally safe."
"SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories."
"Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."
"Pentagram's exhibition design documents the participating designers’ creative process and explorations as much as it promotes the results, capturing the sense of discovery—what is it like to work with a material you've never used before—and the generation of ideas for developing a useful object."
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