290 Optimizely Testimonials

"As we tested and optimized the homepage, we’d start to see similar results, to the point where we're able to templatize it. We can update content but leave the wire-frames and the UI intact. Optimization gives us confidence that changes we make will still drive performance."

"We saw about half as many trunk requests come through but then we were twice as likely to actually convert those trunk requests [to shipments].”

"Mayer is a best-in-class, top ten electrical distributor. We wanted our digital offering to reflect that truth. With Episerver, our online presence mirrors and supplements our offline stature."

“We had to build our own solutions, and had to do the calculations ourselves. The reports would take a while to pull together we needed something better.”

"We've proven that you don't have to make an operations decision without knowing how that's going to impact your customer. The culture of experimentation is in our company’s DNA. We experiment, we pilot, we run tests across everything that we do, and that gives us a leg up."

“What's so awesome about Full Stack is that you can iterate off of the feature that you’ve already set up, rather than having to re-evaluate and start over and get your hands all dirty again.”

"What’s most important for success isn’t how much we’re investing and what we’re investing in although that certainly helps. What’s most decisive to our future success is how we can shift our culture towards a full embrace of agile ways of working. And thanks to Optimizely, we’re making meaningful progress down that path. We’re adding value to the business beyond experimentation, and we’ve started to internalize a proper, data-led approach."

“Experimentation is the only way to do product development.”

“Using experimentation through Optimizely helps us reach our end goal of being a learning organization.”

"Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Optimizely (formerly Episerver) and it was a fantastic decision."

"Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing, and engineering teams are all working together to achieve a common goal providing the best customer experience possible."

“After we run an experiment, we all sit down and look at the results and we share the results with the broader organization. We spar. Sparring is important because we want to have a debate about our hypothesis and what conclusions we draw from those results. So we have had that in an open and transparent forum so that we can really tease apart the learnings that we’re getting.”

“Experiments help us make our products and our user journeys better, based on being able to provide the most friction-free experience for our users. That would be very hard to do just based on intuition. We can get a lot of customer feedback, we can get a lot of qualitative feedback, and we can put in our best thinking. At the end of the day, we need to actually understand how the different changes affect our users in each step of the way. And experimentation is how we get there.”

"We're confident that we have value to offer, and that motivated us to find a solution to help us bridge our excellent content to our potential audience."

"What we found along the way was that incoming requests were unstructured, missing key information, or not easy to understand. It required multiple meetings with stakeholders to gather the data, and in some cases created confusion about process flow, review, and approvals. In addition, much of the work was handled offline, with key details locked in documents no one could find or access."