"Testing is a way of life for us. We're increasing our testing resources, and building testing into our long-term, strategic plans."

"Always be running an A/B test. If you are really serious about your A/B testing operation, then there’s no reason why you wouldn’t. You might have some instances where a variation bombs and reduces conversion rates, but you have to be willing to take that risk."

"With Optimizely, we were not able introduce nearly 1 in 4 U.S. students to computer science, but we were able to launch the fastest growing web-service ever last week, which reached 15 million users in 5 days, faster than Facebook, Twitter, Instagram and Tumblr, combined."

"We've proven that you don't have to make an operations decision without knowing how that's going to impact your customer. The culture of experimentation is in our company’s DNA. We experiment, we pilot, we run tests across everything that we do, and that gives us a leg up."

“What's so awesome about Full Stack is that you can iterate off of the feature that you’ve already set up, rather than having to re-evaluate and start over and get your hands all dirty again.”

"What’s most important for success isn’t how much we’re investing and what we’re investing in although that certainly helps. What’s most decisive to our future success is how we can shift our culture towards a full embrace of agile ways of working. And thanks to Optimizely, we’re making meaningful progress …

“Experimentation is the only way to do product development.”

“Using experimentation through Optimizely helps us reach our end goal of being a learning organization.”

"Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Optimizely (formerly Episerver) and it was a fantastic decision."

"Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing, and engineering teams are all working together to achieve a common …

“After we run an experiment, we all sit down and look at the results and we share the results with the broader organization. We spar. Sparring is important because we want to have a debate about our hypothesis and what conclusions we draw from those results. So we have had …

“Experiments help us make our products and our user journeys better, based on being able to provide the most friction-free experience for our users. That would be very hard to do just based on intuition. We can get a lot of customer feedback, we can get a lot of qualitative …

"We're confident that we have value to offer, and that motivated us to find a solution to help us bridge our excellent content to our potential audience."

"What we found along the way was that incoming requests were unstructured, missing key information, or not easy to understand. It required multiple meetings with stakeholders to gather the data, and in some cases created confusion about process flow, review, and approvals. In addition, much of the work was handled …

"We were relying heavily on the Microsoft stack, which is fine for project management, but it required team members to go find the assets they needed, download them, publish them and so on it was a manual, multi-step process and we had a vision for something that made collaboration easy."