290 Optimizely Testimonials

"It was really fantastic to see how the product was then worked and embraced by the colleagues because they could see these activities and engage with it. It made it so much more enjoyable for everyone."

"We knew we needed a platform that would be able to support us in both the short and long-term. Specifically, we needed a solution that would allow us to drive global brand consistency, measure our work, and, most importantly, prove its impact. We needed to take everything one step further. So we brought in Welcome."

"Experimentation is the engine that drives innovation. Experiments show us, with scientific rigor, what works and what doesn't work."

"When building products you don’t want to make expensive mistakes. Experiments help us stay user centered, mitigate risk, and increase adoption by incorporating user feedback early on."

“We had to build our own solutions, and had to do the calculations ourselves. The reports would take a while to pull together we needed something better.”

"We've proven that you don't have to make an operations decision without knowing how that's going to impact your customer. The culture of experimentation is in our company’s DNA. We experiment, we pilot, we run tests across everything that we do, and that gives us a leg up."

“What's so awesome about Full Stack is that you can iterate off of the feature that you’ve already set up, rather than having to re-evaluate and start over and get your hands all dirty again.”

"What’s most important for success isn’t how much we’re investing and what we’re investing in although that certainly helps. What’s most decisive to our future success is how we can shift our culture towards a full embrace of agile ways of working. And thanks to Optimizely, we’re making meaningful progress down that path. We’re adding value to the business beyond experimentation, and we’ve started to internalize a proper, data-led approach."

“Experimentation is the only way to do product development.”

“Using experimentation through Optimizely helps us reach our end goal of being a learning organization.”

"Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Optimizely (formerly Episerver) and it was a fantastic decision."

"Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing, and engineering teams are all working together to achieve a common goal providing the best customer experience possible."

“After we run an experiment, we all sit down and look at the results and we share the results with the broader organization. We spar. Sparring is important because we want to have a debate about our hypothesis and what conclusions we draw from those results. So we have had that in an open and transparent forum so that we can really tease apart the learnings that we’re getting.”

“Experiments help us make our products and our user journeys better, based on being able to provide the most friction-free experience for our users. That would be very hard to do just based on intuition. We can get a lot of customer feedback, we can get a lot of qualitative feedback, and we can put in our best thinking. At the end of the day, we need to actually understand how the different changes affect our users in each step of the way. And experimentation is how we get there.”

"We're confident that we have value to offer, and that motivated us to find a solution to help us bridge our excellent content to our potential audience."