"We have moved from unstructured to structured data that is searchable and filterable, and it has become easier to edit products in bulk. In the long term, product data will create great value for us."
"Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing, and engineering teams are all working together to achieve a common …
"We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy."
"Experimentation is the engine that drives innovation. Experiments show us, with scientific rigor, what works and what doesn't work."
"The first test we did on our mileage plan, yielded an 18% increase in sign-ups."
"We are encouraging a culture of testing and learning through experimentation which initially we had to fight for. After running the first experiments, our stakeholders had a lightbulb moment. They did not have to take our word for it, but look at the Optimizely data. The figures were a compelling …
“It was crucial for us to be able to measure the differences between the old and the new versions of the booking flow and get reliable statistical data."
"Product owners now ask more and more to test every change to prove that it does what it is supposed to do and if not, we can optimize. These learnings are crucial for delivering a convincing customer experience."
“Today, with the power of technology we are able to rapidly respond and meet the needs of the education landscape online and in any one of our 20 markets. We are not held back by laggy distribution and releasing yearly volumes of educational content. We are able to make use …
“Our ultimate goal is to provide the best possible food ordering experience, with the selection, speed, and low prices that our diners love. We’re always looking for new ways to improve the ordering process for our diners. However, the needs of our diners are constantly evolving, so we’re tasked with …
“At Fullscreen, our approach is unique in that we have created an entertainment experience around young social media stars whose fans are insanely dedicated and want to be a part of more than just a subscription service. I always want to know more about our audience and learn more about …
"We had one experiment drive a 95% lift in adoption of a new feature, and that was the catalyst for the Growth team."
"My entire team, which is made up of designers and developers, as well as analysts and optimisation managers, values Optimizely’s platform very highly. Before using Optimizely, we were tracking results manually which was not only difficult but also unreliable. Now everything is a lot more accessible which allows us to …
"No one knows more about customers than our call agents, because they speak to them every single day. We always show the agents the tests that we’ve run and how they’ve impacted the customer experience. Agents are excited about coming to us with ideas now because they see how it …
"The differentiator for us is ensuring that we experiment our way to a better customer experience."
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