290 Optimizely Testimonials

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  • "What stood out about [Optimizely] Episerver when choosing e-commerce solutions was its ease-of-use and out-of-box capabilities. We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt we’ve accumulated, and reduce our time to market."

  • "We're a pretty heavy testing company. We use Optimizely for a lot of the heavy lifting. It's ideal because we can really get velocity and turn results around in a short amount of time."

  • "Other platforms make me dig to try and find something interesting. Data Platform shines a light on exactly what to do next. It’s my own marketing assistant."

  • "The first test we did on our mileage plan, yielded an 18% increase in sign-ups."

  • "We are encouraging a culture of testing and learning through experimentation which initially we had to fight for. After running the first experiments, our stakeholders had a lightbulb moment. They did not have to take our word for it, but look at the Optimizely data. The figures were a compelling argument to continue experimenting."

  • “It was crucial for us to be able to measure the differences between the old and the new versions of the booking flow and get reliable statistical data."

  • "Product owners now ask more and more to test every change to prove that it does what it is supposed to do and if not, we can optimize. These learnings are crucial for delivering a convincing customer experience."

  • “Today, with the power of technology we are able to rapidly respond and meet the needs of the education landscape online and in any one of our 20 markets. We are not held back by laggy distribution and releasing yearly volumes of educational content. We are able to make use of purposeful software to bridge the gap between cutting-edge skills and the opportunities that are available around the world to our students.”

  • “Our ultimate goal is to provide the best possible food ordering experience, with the selection, speed, and low prices that our diners love. We’re always looking for new ways to improve the ordering process for our diners. However, the needs of our diners are constantly evolving, so we’re tasked with the challenge of prioritizing what’s most important to our diners and aligning with the key stakeholders on our product teams.”

  • “At Fullscreen, our approach is unique in that we have created an entertainment experience around young social media stars whose fans are insanely dedicated and want to be a part of more than just a subscription service. I always want to know more about our audience and learn more about what they want so we can build product experiences that will keep them engaged.”

  • "We had one experiment drive a 95% lift in adoption of a new feature, and that was the catalyst for the Growth team."

  • "My entire team, which is made up of designers and developers, as well as analysts and optimisation managers, values Optimizely’s platform very highly. Before using Optimizely, we were tracking results manually which was not only difficult but also unreliable. Now everything is a lot more accessible which allows us to demonstrate the real value of experimentation to the rest of our organisation, like never before."

  • "No one knows more about customers than our call agents, because they speak to them every single day. We always show the agents the tests that we’ve run and how they’ve impacted the customer experience. Agents are excited about coming to us with ideas now because they see how it all works. Everyone’s being brought on the journey."

  • "The differentiator for us is ensuring that we experiment our way to a better customer experience."

  • "Optimizely Performance Edge allows us to scale our CRO program without slowing down our site."