290 Optimizely Testimonials

“Of the 14 tests we have run so far on Soulmates, seven have been successful, three have been negative, and four have been inconclusive, in that the differences did not generate big enough changes to reach statistical significance. To know what doesn’t work has been just as informative as to know what does work. A negative test is just a challenge to improve on what has failed and test it again."

"What stood out about [Optimizely] Episerver when choosing e-commerce solutions was its ease-of-use and out-of-box capabilities. We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt we’ve accumulated, and reduce our time to market."

'Rufus Leonard had the proven credentials to engineer our core digital platforms to deliver our desired distinctive experience. This milestone is the first step in our digital transformation from offering a collection of individual products, to a seamless lifelong customer experience integrating a complex mix of hospitality products, lifestyle services and learning experiences. The solution delivers more than an enhanced brand experience, including significant operational efficiency, scalability and critical in these times speed to market."

“It’s amazing being able to work in a place in where we have the freedom to be able to test, fail, learn, and succeed."

"Rapid iteration is central to this engine. Internally with our adviser software, there is a case of diminishing returns, but in the customer facing world, the problem and thus opportunity is effectively unbounded."

“We’re rolling out this same testing structure to other areas of our business. Next, we’re going to run tests on our pre-qualified flow, so that we can improve the efficiency of our lead funnel.”

"We had a hypothesis that moving the credits checkout process above the fold would increase conversions on that page. A significant number of people are visiting Creative Market via a 13 laptop or smaller desktop device and on these smaller devices, a user is forced to scroll before they can uncover the next step. We believed that this extra step, a scroll, was causing friction and a drop off in conversions.”

“Before we had Optimizely, we had no way of knowing whether a change in design or layout on our website would have a positive or negative impact. We were flying blind.”

"We saw about half as many trunk requests come through but then we were twice as likely to actually convert those trunk requests [to shipments].”

"E-Commerce is a 24-hour business and the needs change every day. When we launched our new website, we were able to use Optimizely as a response tactic. For instance, we had products go out of stock and hadn’t completely thought out the functionality of our site to update that messaging. We were able to update the “out of stock” product page with Optimizely on the fly, directing customers to similar products that were still available.”

"We were still nervous about disrupting conversion on our core vertical electronics. We needed to prove that we could provide more opportunities to the customer without distracting them too much from our primary offering.”

"We don’t want consumers to have to think too hard and we want them to be invested in the process. With 5 steps, when they get to the last step, they’re already invested."

“If we refresh the design of our car mweb product then we can increase our Car mobile conversion rate because we will be able to provide a better visual and interaction experience to our mobile users.”

"Our hypothesis was that visitors would more easily find their way around if we had a clear, user-centric design that would make them more aware of the opportunity to donate."

"Experimentation is the engine that drives innovation. Experiments show us, with scientific rigor, what works and what doesn't work."