"Rapid iteration is central to this engine. Internally with our adviser software, there is a case of diminishing returns, but in the customer facing world, the problem and thus opportunity is effectively unbounded."
"Optimizely is an extremely powerful, yet simple tool to use. Our team is now empowered to constantly review and experiment with different aspects of the customer experience. Optimizely is helping us to remove the element of guesswork that was previously needed. This guesswork has now been replaced with data-driven results …
"We were relying heavily on the Microsoft stack, which is fine for project management, but it required team members to go find the assets they needed, download them, publish them and so on it was a manual, multi-step process and we had a vision for something that made collaboration easy."
“We can test every new idea and strategy. The ability to challenge what we’re doing by creating new experimentations and new tests, always pushes us to be better every time, every day.”
“It’s amazing being able to work in a place in where we have the freedom to be able to test, fail, learn, and succeed."
“We’re rolling out this same testing structure to other areas of our business. Next, we’re going to run tests on our pre-qualified flow, so that we can improve the efficiency of our lead funnel.”
"We had a hypothesis that moving the credits checkout process above the fold would increase conversions on that page. A significant number of people are visiting Creative Market via a 13 laptop or smaller desktop device and on these smaller devices, a user is forced to scroll before they can …
“Before we had Optimizely, we had no way of knowing whether a change in design or layout on our website would have a positive or negative impact. We were flying blind.”
"We saw about half as many trunk requests come through but then we were twice as likely to actually convert those trunk requests [to shipments].”
"E-Commerce is a 24-hour business and the needs change every day. When we launched our new website, we were able to use Optimizely as a response tactic. For instance, we had products go out of stock and hadn’t completely thought out the functionality of our site to update that messaging. …
"We were still nervous about disrupting conversion on our core vertical electronics. We needed to prove that we could provide more opportunities to the customer without distracting them too much from our primary offering.”
"We don’t want consumers to have to think too hard and we want them to be invested in the process. With 5 steps, when they get to the last step, they’re already invested."
“If we refresh the design of our car mweb product then we can increase our Car mobile conversion rate because we will be able to provide a better visual and interaction experience to our mobile users.”
"Our hypothesis was that visitors would more easily find their way around if we had a clear, user-centric design that would make them more aware of the opportunity to donate."
"Experimentation is the engine that drives innovation. Experiments show us, with scientific rigor, what works and what doesn't work."
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