290 Optimizely Testimonials

“We’re rolling out this same testing structure to other areas of our business. Next, we’re going to run tests on our pre-qualified flow, so that we can improve the efficiency of our lead funnel.”

“Of the 14 tests we have run so far on Soulmates, seven have been successful, three have been negative, and four have been inconclusive, in that the differences did not generate big enough changes to reach statistical significance. To know what doesn’t work has been just as informative as to know what does work. A negative test is just a challenge to improve on what has failed and test it again."

"We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on."

"Missguided has an entrepreneurial approach and isn’t afraid to experiment with new ideas and offerings to drive the business forward. Working with Optimizely gives us enormous insights into our customers’ needs, desires and behaviours and allows us to adapt and evolve our approach fast to reap the commercial rewards."

"From day one, the team at CROmetrics has been great to work with, and they, along with the Optimizely solution, continue to be absolutely instrumental in helping us to implement the number of experiments we have run over the last several months.”

"As much as you may think that you know your customer, the product and the impact new features would have, you are not always right. Optimizely helps us to understand what our customers really want."

“I firmly believe that gaining the ability to quickly make changes, see the impacts, and then move on to the next idea was essential to our success this past year."

"Trust your intuition, but don’t forget to measure. With Optimizely setting up an experiment like this is very easy and was up and running within a half an hour."

“We have a cycle of analyzing site data and customer surveys, planning groups of experiments to solve problem areas of the funnel and then we prioritize and execute two-week experiments to tackle each part of the funnel.”

"If Atlassian couldn't experiment on our user's journey, we would lose a major lever in making our customers more successful with our products."

"Having data to back up our ideas gives us a voice to surface our views up to a higher-up level. Being able to say that you improved sign ups by ‘X’ percentage, because of what you did, that is a powerful thing."

"The value for testing definitely is in finding the correct answer without spending all the time, all the resources building something and then have it turn into something that doesn’t work the way that you want it to work."

"Working with Optimizely Customer Success and their partners really allowed us to experience the full potential of testing and build a great case study for getting internal buy-in. The team we worked with was incredible extremely knowledgeable, fast, responsive and patient."

“We can test every new idea and strategy. The ability to challenge what we’re doing by creating new experimentations and new tests, always pushes us to be better every time, every day.”

“It’s amazing being able to work in a place in where we have the freedom to be able to test, fail, learn, and succeed."