290 Optimizely Testimonials

"Optimizely’s Web Testing is quick, easy and agile. It allows us to explore ideas and see if it's then worth taking that forward into the more complicated areas to experiment on."

"We had one experiment drive a 95% lift in adoption of a new feature, and that was the catalyst for the Growth team."

"Experimentation in general is about gaining insights and validating theories with data, removing gut feel. Optimizely, in particular, offers a unique level of customization and control, making it a flexible and feature-rich tool that's easy to use."

"We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on."

"With Optimizely, we’ve demonstrated the value of delivering personalized experiences to our audience. We’re excited to continue iterating on what we’ve already learned with experimentation to deliver even more value for our business."

"Missguided has an entrepreneurial approach and isn’t afraid to experiment with new ideas and offerings to drive the business forward. Working with Optimizely gives us enormous insights into our customers’ needs, desires and behaviours and allows us to adapt and evolve our approach fast to reap the commercial rewards."

"From day one, the team at CROmetrics has been great to work with, and they, along with the Optimizely solution, continue to be absolutely instrumental in helping us to implement the number of experiments we have run over the last several months.”

"As much as you may think that you know your customer, the product and the impact new features would have, you are not always right. Optimizely helps us to understand what our customers really want."

“I firmly believe that gaining the ability to quickly make changes, see the impacts, and then move on to the next idea was essential to our success this past year."

"Trust your intuition, but don’t forget to measure. With Optimizely setting up an experiment like this is very easy and was up and running within a half an hour."

“We have a cycle of analyzing site data and customer surveys, planning groups of experiments to solve problem areas of the funnel and then we prioritize and execute two-week experiments to tackle each part of the funnel.”

"If Atlassian couldn't experiment on our user's journey, we would lose a major lever in making our customers more successful with our products."

"Having data to back up our ideas gives us a voice to surface our views up to a higher-up level. Being able to say that you improved sign ups by ‘X’ percentage, because of what you did, that is a powerful thing."

"The value for testing definitely is in finding the correct answer without spending all the time, all the resources building something and then have it turn into something that doesn’t work the way that you want it to work."

"Working with Optimizely Customer Success and their partners really allowed us to experience the full potential of testing and build a great case study for getting internal buy-in. The team we worked with was incredible extremely knowledgeable, fast, responsive and patient."