"All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes."
"We don’t want consumers to have to think too hard and we want them to be invested in the process. With 5 steps, when they get to the last step, they’re already invested."
"Optimizely has taken the debate aspect out of design and design by-committee. We let our users tell us what designs are the best layout. If we have a question about what the best design is, we test it."
“Despite no impact on conversion being achieved for the four-letter test, the three-letter test confirmed the initial hypothesis and resulted in 18.1% lift in orders for visitors arriving via Facebook ads. Facebook represents the largest acquisition source for Lost My Name and clearly demonstrates the value that optimization brings to …
"If our customer doesn’t see the perfect dress for her on the first page she visits, she’s likely to move on to the next app or site vying for her attention. It’s absolutely necessary to show her what she wants as soon as she comes to us even if she …
"At AdRoll, we depend on testing to drive customer growth we'll test just about anything. Optimizely is a key lever in our strategy and ensures that we grow the footprint of our business as quickly as possible."
"Insights from Optimizely have helped us radically raise more money millions and millions of dollars online over the years."
“After addressing basic site improvements, A/B Testing becomes less of a broad stroke tactic and more focused on user level and behavioral conditions. You need to dig into your performance data and address specific needs of customer cohorts.”
"We had tested 50% of the new website components and felt confident that they would perform well. On launch day we could focus on making sure everything went smoothly and not worry as much about how our metrics would be impacted."
"Thanks to Optimizely’s technology and the guidance of BVACCEL we’ve been able to make major design changes to the site with confidence."
"As we tested and optimized the homepage, we’d start to see similar results, to the point where we're able to templatize it. We can update content but leave the wire-frames and the UI intact. Optimization gives us confidence that changes we make will still drive performance."
"Thanks to Optimizely, we tripled the revenue from our product over the last 3 years. This would not have been possible without A/B testing."
"Full Stack has opened up new doors for our business. Any time we deploy something new in our product, we do it as a test to measure conversion and revenue impact, ensuring every change to the customer experience is a positive one."
"Due to the annuity nature of subscription revenue, the insights from our three primary experiments could potentially generate a forecasted 20x return on investment."
"We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on."
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