290 Optimizely Testimonials

"No one knows more about customers than our call agents, because they speak to them every single day. We always show the agents the tests that we’ve run and how they’ve impacted the customer experience. Agents are excited about coming to us with ideas now because they see how it all works. Everyone’s being brought on the journey."

"One of the biggest mistakes a company can make is to just assume that the functionality on the big screen will work on the little one. You have to be smart, and pick and chose."

"What’s most important for success isn’t how much we’re investing and what we’re investing in although that certainly helps. What’s most decisive to our future success is how we can shift our culture towards a full embrace of agile ways of working. And thanks to Optimizely, we’re making meaningful progress down that path. We’re adding value to the business beyond experimentation, and we’ve started to internalize a proper, data-led approach."

"Many teams come to us with ideas that either are something they’re stuck on, or a small change they want to make. We take a step back and look at the big picture, help them to unpack the problem and design a meaningful experiment."

"One thing that really helped Bleacher Report get off the ground and accelerated its growth in the past couple of years and is our focus on using data to make wise decisions."

"The goal with A/B testing is to completely integrate it into our processes so that editors are able to test without any additional effort. I think soon there won't be any big sites that can be successful without A/B testing."

"Optimization had always taken a back seat over features in terms of priority. Since the proven success of Optimizely, optimization is no longer an afterthought, but a necessary part of every feature. It forces us to consider not only how users use a feature, but why they use it and what value it offers to them."

"We really take the concept of optimizing the campaign through every single channel we have. We want to make sure our customers are getting the best experience possible, and that we are also maximizing the marketing dollars spent to acquire them."

"Understanding data with Optimizely is the best way to quickly and effectively create a page which is the best experience for our overall user."

"Optimizely was extremely important in our website redesign process. Instead of launching the new site and analyzing the results later, we could try different variations and see what worked during the design process."

"People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth."

"We want to rapidly prune out the ideas that will lower conversion. If we put something out in production that doesn’t seem to be working, we want to get rid of it quickly."

"With these instant, early results, we’re planning to scale the use of Optimizely company-wide."

"CROmetrics was critical to the success of our program. In 2015, we ran 0 funnel experiments, and we ran over 100 in 2016."

“Optimizely has changed the way that Evans Cycles does business.”