290 Optimizely Testimonials

"Experimentation is a central part of our growth story. It’s really the pulse and heartbeat of the business. So Optimizely has really played a central role in helping us become more disciplined and focused about the way that we do experiments and ultimately drive growth in the business."

"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for all brands in this day and age and specifically to Strut This."

“Optimizely is one of the easiest tools to pick up and learn. Within two days I was up and running and had the first test going.”

"Always be running an A/B test. If you are really serious about your A/B testing operation, then there’s no reason why you wouldn’t. You might have some instances where a variation bombs and reduces conversion rates, but you have to be willing to take that risk."

"Many teams come to us with ideas that either are something they’re stuck on, or a small change they want to make. We take a step back and look at the big picture, help them to unpack the problem and design a meaningful experiment."

"One thing that really helped Bleacher Report get off the ground and accelerated its growth in the past couple of years and is our focus on using data to make wise decisions."

"The goal with A/B testing is to completely integrate it into our processes so that editors are able to test without any additional effort. I think soon there won't be any big sites that can be successful without A/B testing."

"Optimization had always taken a back seat over features in terms of priority. Since the proven success of Optimizely, optimization is no longer an afterthought, but a necessary part of every feature. It forces us to consider not only how users use a feature, but why they use it and what value it offers to them."

"We really take the concept of optimizing the campaign through every single channel we have. We want to make sure our customers are getting the best experience possible, and that we are also maximizing the marketing dollars spent to acquire them."

"Understanding data with Optimizely is the best way to quickly and effectively create a page which is the best experience for our overall user."

"Optimizely was extremely important in our website redesign process. Instead of launching the new site and analyzing the results later, we could try different variations and see what worked during the design process."

"People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth."

"We want to rapidly prune out the ideas that will lower conversion. If we put something out in production that doesn’t seem to be working, we want to get rid of it quickly."

"With these instant, early results, we’re planning to scale the use of Optimizely company-wide."

"CROmetrics was critical to the success of our program. In 2015, we ran 0 funnel experiments, and we ran over 100 in 2016."