290 Optimizely Testimonials

"We try to dial in things like navigation, pricing, shipping options, and promos before the holiday season and then use Optimizely to launch season specific tests, like 'Order in the next X hours for guaranteed delivery by Christmas."

"We think that e-commerce is sales driven and to have everybody on board, it must be more service-driven. So we can get all salespeople involved in the rollout of the portal in the sales team and also on the website."

"We were looking for three primary things when we were on the hunt for the right eCommerce platform. This platform provides ease of use, deep integration with our ERP and the ability to provide a custom experience."

"It's not just the design of the page but also the copy and how the copy is placed on the page."

"Optimizely has become very much a part of our daily lives and has had a huge impact on our overall business roadmap."

"There’s a sign on my door: Speed wins. It’s the informal internal motto and was handwritten by me 10 years ago, and as the office has moved so has the sign."

"It’s great to test ideas before building them and have proof that something works or it doesn’t we save a lot of time if an idea turns out to be a failure."

"We can spend an infinite amount of money bringing people to our website, but if we can’t get them to transact in the way that we want them to making a purchase, signing up for a catalog, or something along those lines what does it matter."

“Whenever we’re curious, confused or in doubt, we run a test and let the data speak for itself."

"We’re trying to take a stressful, painful experience and make it as easy as possible, and Optimizely helps us do that."

"With Optimizely, we can measure the impact of our initiatives and connect them to our marketing KPIs. Every decision that we make is now 100% backed by data."

"There’s a lot of passion involved in nonprofits. You’re driven, not just to do job, but to do a good job for a good cause. We all have strong opinions and ideas about how things should be done. Optimizely tells us, out of this mix, which is the best way forward."

"Virtually no change will go live on the website just like that. Everything is tested."

"We could go in [Optimizely] and set up the personalized experiences in 30 minutes. In the final weeks of the campaign, there’s a huge difference between something being live on Tuesday morning and Thursday night."

"Always be running an A/B test. If you are really serious about your A/B testing operation, then there’s no reason why you wouldn’t. You might have some instances where a variation bombs and reduces conversion rates, but you have to be willing to take that risk."