“Experiments help us make our products and our user journeys better, based on being able to provide the most friction-free experience for our users. That would be very hard to do just based on intuition. We can get a lot of customer feedback, we can get a lot of qualitative …
"We’re trying to take a stressful, painful experience and make it as easy as possible, and Optimizely helps us do that."
"All the companies [that we serve] are based on the same back-end. They share the same core system, the same supporting applications, and are now all on Optimizely, which is a huge enabler in order to drive out the economies of scale in our development."
"I thought, ‘What would happen if we did the same effect when a user on a desktop hovers over a video still on our website."
"It's not just the design of the page but also the copy and how the copy is placed on the page."
"Optimizely has become very much a part of our daily lives and has had a huge impact on our overall business roadmap."
"There’s a sign on my door: Speed wins. It’s the informal internal motto and was handwritten by me 10 years ago, and as the office has moved so has the sign."
"It’s great to test ideas before building them and have proof that something works or it doesn’t we save a lot of time if an idea turns out to be a failure."
"We can spend an infinite amount of money bringing people to our website, but if we can’t get them to transact in the way that we want them to making a purchase, signing up for a catalog, or something along those lines what does it matter."
“Whenever we’re curious, confused or in doubt, we run a test and let the data speak for itself."
"With Optimizely, we can measure the impact of our initiatives and connect them to our marketing KPIs. Every decision that we make is now 100% backed by data."
"There’s a lot of passion involved in nonprofits. You’re driven, not just to do job, but to do a good job for a good cause. We all have strong opinions and ideas about how things should be done. Optimizely tells us, out of this mix, which is the best way …
"Virtually no change will go live on the website just like that. Everything is tested."
"We could go in [Optimizely] and set up the personalized experiences in 30 minutes. In the final weeks of the campaign, there’s a huge difference between something being live on Tuesday morning and Thursday night."
"Always be running an A/B test. If you are really serious about your A/B testing operation, then there’s no reason why you wouldn’t. You might have some instances where a variation bombs and reduces conversion rates, but you have to be willing to take that risk."
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